Creating a new brand, or developing a new positioning approach for an existing brand, should never be done in a vacuum. It is essential to understand not only your own strengths and weaknesses, but those of your competition as well.
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Keeping up with Kristin
I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? Meet Kristin
