A blog dedicated to advancing inbound marketing and PR


Finding The Time to Make HubSpot Work

June 13,2017 | BY: Kristin Jones

How much time does your department budget right now for inbound marketing? Is it enough?

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Topics: Strategy, HubSpot

Even Outbound Marketers Say Paid Advertising Is Overrated (Infographic)

June 09,2017 | BY: Kristin Jones

Sometimes, you run across a set of survey results and can only classify it as “things that make you go ‘hmmm...’.” (That’s a 1990s reference for those a bit younger than me.)

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Topics: Inbound Marketing, Strategy

Quick Tip: Start Your New Marketing Job by Learning All You Can

June 05,2017 | BY: Kristin Jones

Whenever someone starts a new job, the first instinct is to try to show how much you will contribute to the your new team. We want to make a great first impression.

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Topics: Inbound Marketing, Strategy

Quick Tip: Take Time to Focus Your Marketing Strategy (Even If It Means Setting Aside Day-to-Day for a Bit)

May 01,2017 | BY: Kristin Jones

We have been publishing the Inbound Accelerator blog five days a week for nearly two years now, non-stop. That means we crossed the 500 post mark a few weeks ago.

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Topics: Strategy, Writing

Take the Next Step on Your Big Ideas

April 26,2017 | BY: Kristin Jones

Have you ever had a great big idea, but didn’t know how to make it a reality? Have you let opportunities slip by where you could have offered a perspective and input that would have made a difference?

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Topics: Branding, Strategy

2017 Marketing Priorities: Conversion Tops the List

April 21,2017 | BY: Kristin Jones

When asked their overall top marketing priority for 2017, the more than 4,500 marketers and business leaders who responded to HubSpot’s 2016 State of Inbound survey pinpointed converting contacts and leads into customers.

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Topics: Inbound Marketing, Strategy

Details and Data on Visual Marketing Content

April 05,2017 | BY: Kristin Jones

Just how important is visual content to today’s marketing strategy? Do we really need to ask?

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Topics: Content, Strategy

Quick Tip: Start Now to Bring Inbound Marketing Onboard

March 27,2017 | BY: Kristin Jones

You already have your business online in some way—everyone does. But are you using your online presence to actually generate leads? To trigger a two-way conversation and exchange of information between your brand and your prospects?

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Topics: Inbound Marketing, Strategy

Do You Really Know How to Motivate Your Marketing Team?

March 22,2017 | BY: Kristin Jones

Everyone loves incentives, right? When you are among the best, you get a bonus, and that should improve motivation. And, therefore, improving productivity.

Not necessarily.

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Topics: Planning, Strategy

How B2B Marketers Create & Distribute Content (Infographic)

March 10,2017 | BY: Kristin Jones

B2B marketers say they are focusing their content marketing on three key things:

  • Prioritizing quality over quantity

  • Considering how content impacts overall customer experience

  • Creating content for the audience, not the brand

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Topics: Content, Strategy


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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