A blog dedicated to advancing inbound marketing and PR


Marketing Match-Up: Inbound vs Outbound When You Know Your ROI

December 08,2017 | BY: Kristin Jones

When I think about the statistics highlighted in this infographic, which come from HubSpot’s 2017 definitive annual report on the marketing industry, State of Inbound, I feel both reassurance and unease.

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Topics: Strategy, HubSpot, ROI

2018 Marketing Plan: It's Time for the Year-End Push

November 06,2017 | BY: Kristin Jones

Is your 2018 marketing plan detailed and ready to go, just a few sketchy ideas of topics and target audiences, or a blank sheet? If you are facing one of the last two answers, there is still time before year’s end to schedule a daylong or half-day strategy session to get ready to rock your next year.

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Topics: Planning, Strategy

Are You Truly Doing Inbound Marketing?

November 02,2017 | BY: Kristin Jones

With the internet as a primary information source nearing 25 years in existence (Google turns 20 in September 2018), it seems unnecessary to give marketing strategies labels specific to that platform. After all, EVERYONE is online in some form, right?

Yet, we still do specify a few distinct areas of marketing, and for good reason. Not all online marketing is created equal.

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Topics: Planning, Inbound Marketing, Strategy, HubSpot

When Creating Marketing Videos, Details Matter [infographic]

October 20,2017 | BY: Kristin Jones


It can be hard to define what makes a great marketing video, or even for viewers to identify what they liked about a marketing video that gave them a positive impression of the brand or product involved.

But nearly everyone can name things about a video that turned them off.

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Topics: Content, Strategy, Video Marketing, Video

How Patient Engagement Communications Improves Healthcare Revenues

October 19,2017 | BY: Kristin Jones

One of the biggest challenges for healthcare marketers (who are we kidding - it’s one of the greatest challenges for ALL marketers) is getting the budget needed for effective marketing strategies and campaigns.

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Topics: Strategy, Healthcare Marketing, Personalized Content

Healthcare Marketing: Think Beyond Brand Awareness

October 12,2017 | BY: Kristin Jones

Traditionally, healthcare providers—including both hospital systems and private practices in a variety of fields—have focused marketing on one thing: brand awareness.

And traditional marketing has been very good at that approach. Billboards, local print and broadcast advertising, online banner ads and print magazines build recognition with an emphasis in most cases on physical assets: great facilities, convenient locations, expert providers in specialty fields.

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Topics: Strategy, Healthcare Marketing, Personalized Content

What Matters Most in Search Rankings? (SEO infographic)

September 22,2017 | BY: Kristin Jones

We know that SEO is in many ways a moving target. As soon as you optimize your website for what you think is the latest change to search algorithms, the search engines change them up again.

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Topics: Planning, Strategy

Use This Year’s Marketing Budget to Jumpstart Next Year’s Success

September 21,2017 | BY: Kristin Jones

We are about to enter Q4, which means a whole new year is really just around the corner. Are you one of those marketing managers looking for a way to use what remains of your 2017 budget to augment your 2018 efforts?  

After all, many businesses have a “use it or lose it” philosophy—if you have extra spending authority left at the end of year, it must mean you don’t need that much, and you will find your budget being cut.

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Topics: Planning, Strategy

5 Secrets for Using Audits to Uncover Marketing Mistakes, Develop Marketing Plan for 2018

September 19,2017 | BY: Kristin Jones

Do you know what elements of your marketing strategy are succeeding, and which ones are failing to meet expectations? Do you know which channels bring in the most leads, and even more importantly, the most customers? Do you know where you need to fix problems that could be costing you money and results?

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Topics: Planning, Strategy, Audits

Quick Tip: Expect These 9 Answers from a Media Audit

September 18,2017 | BY: Kristin Jones

PR and marketing professionals work in a world that can be hard to quantify and measure. While public opinions are an ever-changing target, there are a few specific answers you can and should expect from a media audit.

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Topics: Planning, Strategy


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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