INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Using Conversion Rate Data to Plan Campaigns

June 19,2018 | BY: Kristin Jones

While marketing involves a certain level of art, in the creativity needed to develop messaging and craft visual elements, it is in many ways a numbers game.

Those numbers should begin with the goals you set for your marketing, determined by working backward from the needed customers and revenue, through the leads needed to close those sales, to the contacts and web traffic required to generate the necessary number of leads.

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Topics: Strategy, HubSpot, Analytics

Where Communication Professionals see PR & Marketing Moving (infographic)

June 15,2018 | BY: Kristin Jones

When you create marketing content or write public relations materials, what are you doing? The first instinct would be to say you are selling something, or you are building a brand image.

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Topics: Public Relations, Content, Strategy

Mapping Out Surveys That Drive Content Marketing

June 14,2018 | BY: Kristin Jones

It’s summer, and that means road trips! Taking a drive across the state or across the country is a great way to generate stories you can tell for years to come.

What if I said that planning and using marketing surveys is a little like road-tripping — there are stories to be found out there, some you expect and others you don’t, and the end result can keep you talking for weeks.

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Topics: Strategy, surveys

Healthcare Marketers Shift To Documented Content Strategies

June 08,2018 | BY: Kristin Jones

If your strategy isn’t written down, is it really a plan? How closely will you—or the rest of the team involved in carrying that strategy out — follow the plan without documentation to refer to?

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Topics: Content, Strategy, Healthcare Marketing

Using Marketing Surveys: Roadmap To Success (infographic)

May 25,2018 | BY: Kristin Jones

Surveys and original research bring marketing and public relations teams a wealth of information to use in powering content development, when they are executed correctly with the end result in mind.

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Topics: Strategy, surveys

First Step To Writing Marketing Surveys That Generate Data You Can Use

May 17,2018 | BY: Kristin Jones

Creating a useful consumer or industry survey to serve as the basis for content marketing can be a very expensive endeavor — whether in resources to handle the entire process in-house or in cost for out-sourcing to a professional research firm.

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Topics: Content, Strategy, surveys

10 Steps to Creating A Business Blog Strategy

May 04,2018 | BY: Kristin Jones

 

When focusing on inbound marketing, your blog is at the center of your universe. That means it deserves top priority in your planning and business blog strategy development.

We’ve outlined the 10 essential steps to take in creating a business blog that meets your company’s needs and objectives.

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Topics: Content, Strategy, Business blog

Marketing Content Abstracts: A Complete Campaign

May 03,2018 | BY: Kristin Jones

Making the most of your marketing content, including data from original research, means repurposing information to fit a variety of audiences, formats, and distribution channels. It is a key tactic to increasing the ROI of your marketing efforts by getting more traction from a single idea or data point.

Start the process by creating an abstract the encapsulates the main idea of your content campaign and provides a foundation from which to work.

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Topics: Blog, Content, Strategy, Writing, Bylined Articles

Marketing Goals + Documented Strategy = More Marketing Success

March 02,2018 | BY: Kristin Jones

 

Can you reel off the goals your marketing department has set for 2018? What are your targets for lead generation, lead-to-sale conversion rates, average revenue from marketing-influenced customers?

Had you even set those kinds of marketing goals?

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Topics: Goal Setting, Strategy

The Inbound Marketing Process in 6 Steps

February 14,2018 | BY: Kristin Jones

Are you still trying to wrap your mind around how inbound marketing works and how to put it into play for your business? Or to explain it to someone with entrenched ideas about marketing requiring lots of high-cost outbound advertising?

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Topics: Inbound Marketing, Strategy

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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