A blog dedicated to advancing inbound marketing and PR


Take the Next Step on Your Big Ideas

April 26,2017 | BY: Kristin Jones

Have you ever had a great big idea, but didn’t know how to make it a reality? Have you let opportunities slip by where you could have offered a perspective and input that would have made a difference?

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Topics: Branding, Strategy

2017 Marketing Priorities: Conversion Tops the List

April 21,2017 | BY: Kristin Jones

When asked their overall top marketing priority for 2017, the more than 4,500 marketers and business leaders who responded to HubSpot’s 2016 State of Inbound survey pinpointed converting contacts and leads into customers.

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Topics: Inbound Marketing, Strategy

Details and Data on Visual Marketing Content

April 05,2017 | BY: Kristin Jones

Just how important is visual content to today’s marketing strategy? Do we really need to ask?

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Topics: Content, Strategy

Quick Tip: Start Now to Bring Inbound Marketing Onboard

March 27,2017 | BY: Kristin Jones

You already have your business online in some way—everyone does. But are you using your online presence to actually generate leads? To trigger a two-way conversation and exchange of information between your brand and your prospects?

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Topics: Inbound Marketing, Strategy

Do You Really Know How to Motivate Your Marketing Team?

March 22,2017 | BY: Kristin Jones

Everyone loves incentives, right? When you are among the best, you get a bonus, and that should improve motivation. And, therefore, improving productivity.

Not necessarily.

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Topics: Planning, Strategy

How B2B Marketers Create & Distribute Content (Infographic)

March 10,2017 | BY: Kristin Jones

B2B marketers say they are focusing their content marketing on three key things:

  • Prioritizing quality over quantity

  • Considering how content impacts overall customer experience

  • Creating content for the audience, not the brand

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Topics: Content, Strategy

Marketing Team Leaders vs. Bosses (Infographic)

March 08,2017 | BY: Kristin Jones

How would you describe the person you report to now? A leader or your boss? How would your team describe you?

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Topics: Planning, Strategy

Quick Tip: Get the Content Writing Right

March 06,2017 | BY: Kristin Jones

There is a bit of a conundrum to be confronted by content marketers today.

1. Nearly 3/4 of you say that content creation is one of the most effective SEO tactics.

But …

2. Nearly half say it is one of the most difficult tasks.

What makes content creation so challenging?

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Topics: Content, Strategy

Content Marketing Budgets on the Rise (Infographic)

March 03,2017 | BY: Kristin Jones

Nearly 40 percent of B2B marketers saying they intend to spend more on content marketing over the next 12 months.

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Topics: Content, Strategy

Save Yourself From Bad Marketing Meetings

March 01,2017 | BY: Kristin Jones

We’ve all been there—the meetings that last forever, get nowhere, and do nothing but steal your time.

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Topics: Inbound Marketing, Strategy


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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