A blog dedicated to advancing inbound marketing and PR


How Patient Engagement Communications Improves Healthcare Revenues

October 19,2017 | BY: Kristin Jones

One of the biggest challenges for healthcare marketers (who are we kidding - it’s one of the greatest challenges for ALL marketers) is getting the budget needed for effective marketing strategies and campaigns.

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Topics: Strategy, Healthcare Marketing, Personalized Content

Healthcare Marketing: Think Beyond Brand Awareness

October 12,2017 | BY: Kristin Jones

Traditionally, healthcare providers—including both hospital systems and private practices in a variety of fields—have focused marketing on one thing: brand awareness.

And traditional marketing has been very good at that approach. Billboards, local print and broadcast advertising, online banner ads and print magazines build recognition with an emphasis in most cases on physical assets: great facilities, convenient locations, expert providers in specialty fields.

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Topics: Strategy, Healthcare Marketing, Personalized Content

What Matters Most in Search Rankings? (SEO infographic)

September 22,2017 | BY: Kristin Jones

We know that SEO is in many ways a moving target. As soon as you optimize your website for what you think is the latest change to search algorithms, the search engines change them up again.

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Topics: Planning, Strategy

Use This Year’s Marketing Budget to Jumpstart Next Year’s Success

September 21,2017 | BY: Kristin Jones

We are about to enter Q4, which means a whole new year is really just around the corner. Are you one of those marketing managers looking for a way to use what remains of your 2017 budget to augment your 2018 efforts?  

After all, many businesses have a “use it or lose it” philosophy—if you have extra spending authority left at the end of year, it must mean you don’t need that much, and you will find your budget being cut.

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Topics: Planning, Strategy

5 Secrets for Using Audits to Uncover Marketing Mistakes, Develop Marketing Plan for 2018

September 19,2017 | BY: Kristin Jones

Do you know what elements of your marketing strategy are succeeding, and which ones are failing to meet expectations? Do you know which channels bring in the most leads, and even more importantly, the most customers? Do you know where you need to fix problems that could be costing you money and results?

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Topics: Planning, Strategy, Audits

Quick Tip: Expect These 9 Answers from a Media Audit

September 18,2017 | BY: Kristin Jones

PR and marketing professionals work in a world that can be hard to quantify and measure. While public opinions are an ever-changing target, there are a few specific answers you can and should expect from a media audit.

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Topics: Planning, Strategy

5 Ways to Maximize HubSpot and Your End-of-Year Budget Surplus

September 05,2017 | BY: Kristin Jones

Fourth quarter is just around the corner, and for many marketing directors that means find that final project that will use up any remaining budget surplus for the year. With many companies following a “use it or lose it” philosophy, it’s vital to find ways of using your budget and proving ROI of your marketing efforts.

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Topics: Planning, Strategy

Applying Earned, Owned & Paid Concepts to Social Media

August 30,2017 | BY: Kristin Jones

Social media success is a fickle thing. And no one aspect can yield the results you are seeking on its own.

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Topics: Social Media, Strategy

Content B2B Buyers Want Most (infographic)

August 25,2017 | BY: Kristin Jones

There may have been a time when just any old content would do. A time when simply putting your name in front of a prospect was enough. 2017 is not that time.

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Topics: Content, Strategy

Quick Tip: Don’t Overlook the Importance of Marketing Data

August 21,2017 | BY: Kristin Jones

When you hire a certified HubSpot agency to help implement your inbound marketing strategy, one of the most valuable skills the agency brings to the table is an in-depth knowledge of HubSpot’s available metrics and how to interpret that marketing data to improve.

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Topics: Strategy, Statistics


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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