A blog dedicated to advancing inbound marketing and PR


Marketing Goals + Documented Strategy = More Marketing Success

March 02,2018 | BY: Kristin Jones


Can you reel off the goals your marketing department has set for 2018? What are your targets for lead generation, lead-to-sale conversion rates, average revenue from marketing-influenced customers?

Had you even set those kinds of marketing goals?

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Topics: Goal Setting, Strategy

The Inbound Marketing Process in 6 Steps

February 14,2018 | BY: Kristin Jones

Are you still trying to wrap your mind around how inbound marketing works and how to put it into play for your business? Or to explain it to someone with entrenched ideas about marketing requiring lots of high-cost outbound advertising?

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Topics: Inbound Marketing, Strategy

Who Is On Your Communication & Content Strategy Team? A Checklist

February 01,2018 | BY: Kristin Jones

If your company is like most, not all of your official communications come from the same person. If you are with a medium to large corporation, there may be multiple teams in multiple locations, each tasked with a different objective.

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Topics: Content, Strategy, Writing, Content Creation, Content Marketing

How to Blend Outbound Tactics With Inbound Marketing

January 30,2018 | BY: Kristin Jones

If you take time to read through the history of the Inbound Accelerator, you’ll see, if the name didn’t already give it away, that at JONES we are true proponents of inbound marketing. We believe in providing the information prospects are seeking, when and where they want to access it, not in blasting it at them through random mass email marketing or untested paid online marketing.

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Topics: Inbound Marketing, Strategy, Email, Campaign Planning

3 Reasons Your HubSpot Inbound Marketing Strategy Needs Blog Posts

January 18,2018 | BY: Kristin Jones

At the core of inbound marketing, which HubSpot has perfected over the years, is the concept of the customer coming to you. “Inbound” means that prospects are seeking you out vs. outbound methods that chase down prospects with “interruption marketing” that doesn’t necessarily reach them at the right time or place.

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Topics: Strategy, HubSpot, Blogging

Marketing Tip: Document Your Business Blog Strategy

January 08,2018 | BY: Kristin Jones


One of the biggest mistakes I see companies make when they decide to start a business blog is failing to plan and document how they will use the blog, what it will look like, and what they want the blog to accomplish.

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Topics: Blog, Planning, Strategy

Looking Ahead: Inspiration for Marketing (and Life) in 2018

December 22,2017 | BY: Kristin Jones

As I write this final blog post of 2017, here at JONES we are preparing to take a couple of days at the end of the year for an intense huddle to review our 2017 efforts and flesh out the final details of our content and campaign plans for 2018. 

By setting aside the day-to-day of blog writing and emails, we can focus fully on what is coming next.

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Topics: Branding, Planning, Strategy

If Content Marketing Were a Cocktail Party …

December 20,2017 | BY: Kristin Jones

New Year’s Eve is just around the corner, and who doesn’t love a party? Of course, if you are hosting, you want to make the right impression and offer a range of beverages to suit all of your guests’ tastes.

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Topics: Planning, Strategy, Infographics

Quick Marketing Tip: Set SMART Goals for 2018

December 18,2017 | BY: Kristin Jones

Have you outlined your 2018 inbound marketing campaign calendar yet? What about goals—do you know what you want those campaigns to achieve?

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Topics: Strategy, Analytics, analysis

Marketing Match-Up: Inbound vs Outbound When You Know Your ROI

December 08,2017 | BY: Kristin Jones

When I think about the statistics highlighted in this infographic, which come from HubSpot’s 2017 definitive annual report on the marketing industry, State of Inbound, I feel both reassurance and unease.

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Topics: Strategy, HubSpot, ROI


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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