A blog dedicated to advancing inbound marketing and PR


Quick Tip: Start Now to Bring Inbound Marketing Onboard

March 27,2017 | BY: Kristin Jones

You already have your business online in some way—everyone does. But are you using your online presence to actually generate leads? To trigger a two-way conversation and exchange of information between your brand and your prospects?

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Topics: Inbound Marketing, Strategy

Do You Really Know How to Motivate Your Marketing Team?

March 22,2017 | BY: Kristin Jones

Everyone loves incentives, right? When you are among the best, you get a bonus, and that should improve motivation. And, therefore, improving productivity.

Not necessarily.

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Topics: Planning, Strategy

How B2B Marketers Create & Distribute Content (Infographic)

March 10,2017 | BY: Kristin Jones

B2B marketers say they are focusing their content marketing on three key things:

  • Prioritizing quality over quantity

  • Considering how content impacts overall customer experience

  • Creating content for the audience, not the brand

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Topics: Content, Strategy

Marketing Team Leaders vs. Bosses (Infographic)

March 08,2017 | BY: Kristin Jones

How would you describe the person you report to now? A leader or your boss? How would your team describe you?

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Topics: Planning, Strategy

Quick Tip: Get the Content Writing Right

March 06,2017 | BY: Kristin Jones

There is a bit of a conundrum to be confronted by content marketers today.

1. Nearly 3/4 of you say that content creation is one of the most effective SEO tactics.

But …

2. Nearly half say it is one of the most difficult tasks.

What makes content creation so challenging?

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Topics: Content, Strategy

Content Marketing Budgets on the Rise (Infographic)

March 03,2017 | BY: Kristin Jones

Nearly 40 percent of B2B marketers saying they intend to spend more on content marketing over the next 12 months.

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Topics: Content, Strategy

Save Yourself From Bad Marketing Meetings

March 01,2017 | BY: Kristin Jones

We’ve all been there—the meetings that last forever, get nowhere, and do nothing but steal your time.

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Topics: Inbound Marketing, Strategy

Are Design Errors Killing Your Business Blog? (Part 2)

February 28,2017 | BY: Scott Muff

In Part 1 of this installment, I discussed 7 blog design errors that may turn readers away before they even have a chance to discover the quality of your writing.

Have you corrected all of them?

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Topics: Blog, Strategy

B2B Content Marketing in 2017: Strategy Snapshot (Infographic)

February 24,2017 | BY: Kristin Jones

Are you curious about how your fellow B2B marketers are approaching content marketing this year?

The Content Marketing Institute and Marketing Profs set out to find out the answers to that question, with a survey of more than a thousand North American B2B marketers. No surprise - content is king.

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Topics: Content, Strategy

Are Your Habits Helping You Succeed In Your Marketing Job?

February 22,2017 | BY: Kristin Jones

Success—in business or in life in general—isn’t a matter of luck, though sometimes luck plays a role. Instead, most of today’s most successful people prepare themselves to make the most of whatever luck comes their way by cultivating habits that lead to success.

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Topics: Planning, Strategy


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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