A blog dedicated to advancing inbound marketing and PR


9 Secrets to Writing Headlines (infographic)

August 16,2017 | BY: Kristin Jones

Business blogs can be highly effective at attracting website visitors, boosting SEO, and generating online leads. But only if your best prospects read the posts. What attracts them to read a post? The headline.

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Topics: Strategy, Writing

Rethinking Bylined Articles: Turning PR into Marketing

August 03,2017 | BY: Kristin Jones

A merger of marketing and public relations is coming, and both departments can see it. According to a USC Annenberg School for Communications and Journalism report, nearly half of PR pros and more than 60 percent of marketers say the two departments will become more closely aligned in the next five years.

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Topics: Public Relations, Strategy

On Purple Cows, Sliced Bread and Being Remarkable (video)

August 02,2017 | BY: Kristin Jones

What makes a service or a product or even an idea a winner?

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Topics: Branding, Strategy

What Marketing Automation Needs to Succeed (Infographic)

July 28,2017 | BY: Kristin Jones

Automation provides a full menu of tools for marketers today, increasing the efficiency of a wide range of tasks and efforts, from project management to social media posting and lead nurturing. But, according to a survey by Dun & Bradstreet and Ascend 2, almost 70 percent of B2B marketers are, at best, only marginally happy with their marketing automation.

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Topics: Strategy, HubSpot

Use An Infographic Resume to Land Your Next Marketing Job

July 26,2017 | BY: Kristin Jones

Are you looking for a new opportunity in marketing? Trying to find a way to stand out from the crowd of jobseekers targeting those same opportunities?

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Topics: Planning, Strategy

Quick Tip: Don’t Tackle HubSpot On Your Own

July 24,2017 | BY: Kristin Jones

We’ve said it before: successful inbound marketing, including using HubSpot’s suite of solutions, requires content. (See Why Marketing Automation and HubSpot Require Content.)

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Topics: Strategy, HubSpot

How Healthcare Mixes Traditional & Digital Content (Infographic)

July 21,2017 | BY: Kristin Jones

Digital content is nothing new to the world of healthcare marketing. For decades, hospitals, clinics and practitioners have published magazines and newsletters aimed at educating their patients and establishing a voice of authority.

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Topics: Content, Strategy

Grade Your Marketing Agency’s Content Creation Performance (Quiz)

July 18,2017 | BY: Kristin Jones

Over the last three years, companies have been shifting their content creation from in-house staff to agency partners. 

In fact, in 2016, there was a 10 percent shift from in-house to outsourcing—that’s a big change in a single year.

And for good reason: Successful inbound marketing requires a lot of content, and many departments don’t have enough in-house staff to meet all of their content creation needs. Unfortunately, though, not all agencies give their clients the quality content  and service they deserve.

Take our quiz to find out what grade your agency earns in content creation.

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Topics: Strategy, HubSpot

Healthcare Marketing Strategies Growing in Use of Content

July 14,2017 | BY: Kristin Jones

Content is a growing part of the marketing strategy for healthcare organizations, just as it is for most other businesses.

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Topics: Content, Strategy

4 Secrets of the Perfect HubSpot Partner Agency

July 13,2017 | BY: Kristin Jones

Inbound marketing isn’t easy to do alone, which is why more than 50 percent of B2B companies who use marketing technology (such as HubSpot’s inbound marketing platform) turn to outsourcing for at least a portion of their marketing automation implementation. (Source: Dun & Bradstreet, Optimize Your Marketing Automation)

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Topics: Strategy, HubSpot


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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landing page content template


comprehensive guide to designing and executing ctas