A blog dedicated to advancing inbound marketing and PR


Are Your Habits Helping You Succeed In Your Marketing Job?

February 22,2017 | BY: Kristin Jones

Success—in business or in life in general—isn’t a matter of luck, though sometimes luck plays a role. Instead, most of today’s most successful people prepare themselves to make the most of whatever luck comes their way by cultivating habits that lead to success.

Read More

Topics: Planning, Strategy

Primaris: Turning Inbound On For More Leads

February 21,2017 | BY: Kristin Jones

How can a regional healthcare consultation firm, formerly focused on government RFPs and contracts, enter the commercial marketplace on a national level without breaking the bank on aggressive advertising?

Read More

Topics: Lead Generation, Strategy

Quick Tip: Hire Great Writers

February 13,2017 | BY: Kristin Jones

Time and again, marketers have said that content creation is one of the most effective SEO tactics in their toolboxes. In fact, a 2015 survey by Ascend2 showed by 72 percent of marketing, sales and business professionals shared that opinion.

And 46 percent agree that content creation is one of the most difficult tasks.

Read More

Topics: Content, Strategy

Dig Deep into Your Content Marketing Metrics

February 08,2017 | BY: Kristin Jones

If you are a regular reader of this blog, you know that just two days ago I said to take a big-picture approach when presenting marketing metrics to the executive suite. But that doesn’t mean to ignore the metrics that give you insight into the performance of specific tools and tactics in your marketing mix.

Read More

Topics: Strategy, Metrics

Quick Tip: Make These Marketing Metrics Part of Your Next Quarterly Report

February 06,2017 | BY: Kristin Jones

What information will your boss be looking for in your next update or report on the effectiveness of your marketing strategy?

Read More

Topics: Strategy, Metrics

What Makes A Great Website Sticky

February 02,2017 | BY: Scott Muff

When we talk about “the web,” we usually mean the entirety of all that is out there in cyberspace—billions of individual sites and pages and connections. But what if we took a more micro view, and compared your business website to the original “web”—the sticky filaments patterned by our arachnid friends as the ultimate way of capturing prey.

Think of your own web(site) as having the same goal as that of a spider: providing the resources your company needs to survive. Use your web to catch customers.

Read More

Topics: Website, Strategy

Mistakes to Avoid When Starting Your Business Blog

February 01,2017 | BY: Kristin Jones

Starting a business blog to support your marketing strategy can be a great way to increase website traffic and drive online lead generation.

(Fast fact: Businesses that blog 11 times a month have nearly 3 times more website visitors than those that don’t blog. Source)

Read More

Topics: Blog, Strategy

Quick Tip: Close the Loop on Your Marketing Tactics

January 16,2017 | BY: Kristin Jones

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Sound familiar? Today’s marketers continue to face the same challenge John Wanamaker wrote about nearly a century ago: Difficulty knowing what marketing or advertising tactics are truly producing results.

Read More

Topics: Closed-Loop Marketing, Strategy

10 Tips To Stop Wasting Time in Meetings

January 04,2017 | BY: Kristin Jones

How many hours will you spend in meetings this week? Now, how much of that time will actually be productive?

Chances are the second answer is a fraction of the first. Make 2017 the year you change that.

Read More

Topics: Planning, Strategy

ICYMI: The Best of Our Inbound Marketing Blog in 2016

December 29,2016 | BY: Kristin Jones

As we sign off on 2016, I want to give our readers another chance to see the most popular posts we’ve published this year. Sure, I know that a little searching for the right topic (and keywords, of course) will bring up the relevant posts—that is, after all, part of why we publish a business blog.

Read More

Topics: Blog, Strategy


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

Connect with Kristin

Subscribe to the Inbound Accelerator


landing page content template


comprehensive guide to designing and executing ctas