--- title: 5 Criteria For Great Marketing Videos, Infographics description: 5 criteria to ensure your visual marketing content meets quality standards. Create great marketing videos. 5 strategies for creating infographics. image: https://www.jonespr.net/hubfs/5%20key%20criteria%20for%20marketing%20content.jpg --- [![](https://www.jonespr.net/hubfs/5%20key%20criteria%20for%20marketing%20content.jpg) ](https://www.jonespr.net/eight-arms-blog/5-criteria-for-great-marketing-videos-infographics) # 5 Criteria For Great Marketing Videos, Infographics BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![5 key criteria for marketing content](https://www.jonespr.net/hs-fs/hubfs/5%20key%20criteria%20for%20marketing%20content.jpg?width=600&name=5%20key%20criteria%20for%20marketing%20content.jpg) Visual content is the fastest growing portion of marketing content. But in the rush to keep up with the times, don’t forget that whether you are developing [marketing videos](https://www.jonespr.net/inboundaccelerator/3-video-marketing-stats-that-influence-your-2018-b2b-strategy) or creating [infographics](https://www.pinterest.com/JONESMarketing/jones-infographics/), the same criteria you apply to text-based content still applies. Quality marketing content — whether words, images or videos — must still meet five key criteria: **1. It tells a story.** Your videos and infographics should show a problem being solved or [give viewers a character](https://www.jonespr.net/inboundaccelerator/3-foolproof-ways-to-give-your-quality-content-character) to root for. Video, especially, can be well suited to showing the human side of your product or service. **2. It is useful.** Offer a solution, show the steps involved in solving a problem, and educate more than you promote. **3. It is shareable.** Videos are the most shared content on Facebook, so make your content something viewers will want to share — interesting, entertaining and/or unique. **4. It is findable.** Don’t forget to optimize for search. Our partner, HubSpot, offers these tips for [optimizing YouTube videos for search](https://blog.hubspot.com/marketing/youtube-seo). **4. It is technically sound.** While smartphones, web apps, and social media plug-ins make it possible for just about anyone to create a video or design an infographic, those are only tools. It still requires expertise to create great videos or graphics. So consider whether you have the in-house experience or need to consider [partnering with a freelancer or agency](https://www.jonespr.net/inboundaccelerator/quick-tip-signs-you-may-need-a-communications-agency) to get the quality you want your brand to project. Would your current marketing content, videos and infographics get a passing grade? Download our [Content Quality Report Card](https://www.jonespr.net/content-quality-report-card) to score your content on the five criteria above or [schedule a meeting on my calendar](https://app.hubspot.com/meetings/kristin19) to talk with me, personally, about your content creation needs. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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