Quick Tip: Signs You May Need A Communications Agency

Fully committing to inbound marketing means taking on a new way of thinking and doing things, from initial strategy development through content creation and promotion, and lead nurturing. If you are finding that it is more than you can tackle with just your current staff, you aren’t alone.

HubSpot, 60 percent of marketers say their greatest challenge is creating content—both the quality and quantity needed to effectively generate leads and nurture them through the sales funnel.

Is it time to look for a communications agency to help your marketing team kick inbound marketing into high gear? Here are some signs it’s time to look for outside help:

• You haven’t had, or taken, the time to create a cohesive content strategy to guide inbound marketing efforts.

• Current staff members are already overstretched with other demands.

• Content created in-house requires large amounts of editing by senior staff before it is ready to distribute. (See Two Mistakes That Are Crippling Your Content Creation.)

• You need results quickly.

• Your staff is inexperienced in using marketing automation technology or in analyzing data to maximize efforts.

Our advice: If these situations sound familiar, you need to consider engaging an agency partner to get your inbound marketing, from strategy and content creation to technology implementation and lead nurturing, on track to provide results.

Still considering other options? See which situations best match your current status in our Resourcing Your Inbound Marketing Strategy ebook. It ticks off the pros and cons of contracting with an inbound marketing agency, hiring new staff to meet your needs, or reorganizing your existing marketing department.

Which approach do you see as working best for you?