--- title: 6 Essential Email Marketing Tips for 2018 description: "6 Essential Email Marketing Tips for 2018 Avoid spam, use the right list, personalize responsibly and three more tips for creating emails that increase engagement and conversion rates." image: https://www.jonespr.net/hubfs/6%20Essential%20Email%20Marketing%20Tips%20for%202018%20(1).jpg --- [![](https://www.jonespr.net/hubfs/6%20Essential%20Email%20Marketing%20Tips%20for%202018%20(1).jpg) ](https://www.jonespr.net/eight-arms-blog/6-essential-email-marketing-tips-for-2018) # 6 Essential Email Marketing Tips for 2018 BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![6 Essential Email Marketing Tips for 2018 (1)](https://www.jonespr.net/hs-fs/hubfs/6%20Essential%20Email%20Marketing%20Tips%20for%202018%20(1).jpg?width=600&name=6%20Essential%20Email%20Marketing%20Tips%20for%202018%20(1).jpg)   While we frequently remind readers that inbound marketing means creating the content that brings prospects to you, rather than pushing advertising out to your prospects, email is one of those traditionally outbound tactics with a definite place in your inbound strategy. Email, in the form of blog subscriptions, opt-in newsletters, and lead nurturing drives greater engagement and brings those prospects and leads back to your website to build a stronger relationship with each connection. Read on for 6 suggestions from [My Emma](https://content.myemma.com/blog/essential-email-marketing-tips-for-2018) for getting the email component of your inbound marketing strategy right. Want four more great tips for using email marketing in your inbound strategy? Download [Email for Inbound: Do This, Not That](https://www.jonespr.net/lp-business-blogging-do-this-not-that), where we talk about the 6 tips outlined here in greater detail and give you four more do/don’t combos to consider. ![2018-email-markeing](https://www.jonespr.net/hs-fs/hubfs/2018-email-markeing.jpg?width=1043&name=2018-email-markeing.jpg) ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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