Alignment Improves Both Marketing & Sales Results

How would you rate the alignment between your marketing department and the sales team? Do they each understand the strategies, messaging, goals and expectations of the other?

Chances are that if you have positive answers for those questions, you will also have a positive answer when asked how effective your marketing strategy is, based on the results from HubSpot’s 2017 State of Inbound Report. After all, 82 percent of respondents who have aformal service level agreement between marketing and sales also rank their marketing strategy as effective.

Looking for information on how to create stronger alignment between departments?

Check out these blog posts and resources:

• Sales & Marketing Can Mix, With the Right Agreements

• Keep Business Rolling with Sales-Marketing Alignment

• What You Gain When Sales & Marketing Are Aligned

• The Complete Guide to Unifying Marketing and Sales

• How to Calculate Lead Goals for Sales & Marketing - A Service Level Agreement template