--- title: Get More Mileage From Your Marketing Content (infographic) description: "Get More Mileage From Your Marketing Content Create a complete complement of marketing content from a single concept by focusing on opportunities to repurpose information in multiple formats for multiple channels." image: https://www.jonespr.net/hubfs/Get%20More%20Mileage%20From%20Your%20Marketing%20Content%20(infographic).jpg --- [![](https://www.jonespr.net/hubfs/Get%20More%20Mileage%20From%20Your%20Marketing%20Content%20(infographic).jpg) ](https://www.jonespr.net/eight-arms-blog/get-more-mileage-from-your-marketing-content-infographic) # Get More Mileage From Your Marketing Content (infographic) BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones)   ![Get More Mileage From Your Marketing Content (infographic)](https://www.jonespr.net/hubfs/Get%20More%20Mileage%20From%20Your%20Marketing%20Content%20(infographic).jpg) We know that from an environmental standpoint, single-use items are falling quickly out of fashion, whether plastic straws, plastic shopping bags or foam coffee cups, the push is to replace those “one and done” items with more lasting, reusable alternatives. Did you know you can do the same thing with your marketing content? Why create single-use material when you can put it to work again and again, in a new format, to reduce your cost of content creation? This infographic looks at a few options, which could include posting videos to Facebook as well as your website or repurposing a blog post for LinkedIn Publisher, but there are many more ways to get more mileage from a single content concept. Check out this post on starting with an abstract and working from there: [Marketing Content Abstracts — A Complete Campaign](https://www.jonespr.net/inboundaccelerator/marketing-content-abstracts-a-complete-campaign). Take a closer look at how a full complement of content can be created from a single concept and work together to drive inbound leads. Download our client success example here: [Creating A Winning Inbound Marketing Program](https://www.jonespr.net/creating-a-winning-inbound-marketing-program).   ![JONESBlog-Nov30-2018-RepublishingContent 2 copy](https://www.jonespr.net/hs-fs/hubfs/JONESBlog-Nov30-2018-RepublishingContent%202%20copy.jpg?width=1043&name=JONESBlog-Nov30-2018-RepublishingContent%202%20copy.jpg) ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "dateModified" : "2018-11-30T14:00:07.001Z", "datePublished" : "2018-11-30T14:00:00.000Z", "headline" : "Get More Mileage From Your Marketing Content (infographic)", "image" : [ "https://www.jonespr.net/hubfs/Get%20More%20Mileage%20From%20Your%20Marketing%20Content%20(infographic).jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/get-more-mileage-from-your-marketing-content-infographic", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```