How to Use Content to Drive Backlinks & Boost SEO
With more than 40,000 searches on Google every second, building your website’s search ranking is a vital part of being found by the potential customers you are trying to reach.
Content is a key to SEO and search success in two divergent ways:
1. Quality content contains the keywords and phrases your potential customers are searching for.
2. Quality content is shared by others, creating backlinks that provide your site with extra authority in search engine algorithms.
Of course, as the infographic below from Visualistan points out, not all backlinks are created equal. Rather than trying to generate large numbers of backlinks through automation software, focus your efforts on creating the high quality content your readers will naturally want to share.
High quality content:
Tells a story or has character. (Three Foolproof Ways to Give Your Quality Content Character)
Is useful and solves a problem for your reader. (Ask Yourself 3 Questions When Creating Content for Inbound Marketing)
Is interesting, entertaining or unique, and makes readers want to share it.
Is findable, with keywords incorporated into the text and headings. (Five Keyword Opportunities to Optimize Your Blog)
Is technically sound, using correct grammar, spelling, and quality design, photos or other visuals.
You can also find more infographics at Visualistan
Take the time to focus your content creation on quality content, not just quantity, in order to build the backlinks that come from creating content readers can’t help but share. Find more details on the five criteria outlined above in our Content Quality Report Card. Does your content get a passing grade?