--- title: How to Use Content to Drive Backlinks & Boost SEO description: Take the time to focus your content creation on quality content to improve your SEO. image: https://www.jonespr.net/hubfs/Blog_Images/Blog%20448%20SEO.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog%20448%20SEO.jpg) ](https://www.jonespr.net/eight-arms-blog/how-to-use-content-to-drive-backlinks-boost-seo) # How to Use Content to Drive Backlinks & Boost SEO BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![How to Use Content to Drive Backlinks & Boost SEO ](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20448%20SEO.jpg?width=1687&name=Blog%20448%20SEO.jpg "How to Use Content to Drive Backlinks & Boost SEO ") With more than 40,000 searches on Google every second, building your website’s search ranking is a vital part of being found by the potential customers you are trying to reach. Content is a key to SEO and search success in two divergent ways: 1. Quality content contains the [keywords](https://www.jonespr.net/inboundaccelerator/5-keyword-opportunities-to-optimize-your-blog-improve-page-rank) and phrases your potential customers are searching for. 2. Quality content is shared by others, [creating backlinks](https://www.jonespr.net/inboundaccelerator/inbound-links-website-essential-for-seo-success) that provide your site with extra authority in search engine algorithms. Of course, as the infographic below from [Visualistan](http://www.visualistan.com/2015/10/how-content-attracts-most-backlinks.html) points out, not all backlinks are created equal. Rather than trying to generate large numbers of backlinks through automation software, focus your efforts on creating the high quality content your readers will naturally want to share. High quality content: - Tells a story or has character. ([Three Foolproof Ways to Give Your Quality Content Character](https://www.jonespr.net/inboundaccelerator/3-foolproof-ways-to-give-your-quality-content-character)) - Is useful and solves a problem for your reader. ([Ask Yourself 3 Questions When Creating Content for Inbound Marketing](https://www.jonespr.net/inboundaccelerator/ask-yourself-three-questions-when-creating-content-for-inbound-marketing)) - Is interesting, entertaining or unique, and makes readers want to share it. - Is findable, with keywords incorporated into the text and headings. ([Five Keyword Opportunities to Optimize Your Blog](https://www.jonespr.net/inboundaccelerator/5-keyword-opportunities-to-optimize-your-blog-improve-page-rank)) - Is technically sound, using correct grammar, spelling, and quality design, photos or other visuals. [![How Content Attracts The Most BackLinks #infographic](https://s-media-cache-ak0.pinimg.com/originals/ea/4b/1e/ea4b1e6e48b8cfde6656f00cbc1f5536.jpg)](http://www.visualistan.com/2015/10/how-content-attracts-most-backlinks.html)You can also find more infographics at [Visualistan](http://www.visualistan.com) Take the time to focus your content creation on quality content, not just quantity, in order to build the backlinks that come from creating content readers can’t help but share. Find more details on the five criteria outlined above in our [Content Quality Report Card](https://www.jonespr.net/blog/402746/edit-beta/www.jonespr.net/content-quality-report-card). Does your content get a passing grade? ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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