Skip to content

Measure Twice, Cut Once; It Works for Email, Too

Measure Twice, Cut Once; It Works for Email, Too


Measuring your results is a key component to improving them. Among the results you should be measuring are your email marketing bounce and delivery rates. Your email delivery rate should always stay at 95 percent or higher.  (Click to Tweet!)  Is your email delivery rate where it should be?


Surveys show that 83 percent of the time an email is not delivered to an inbox, it is because of a poor sender reputation.  (Click to Tweet!)  


Our advice: Be sure to remove invalid addresses from your list to avoid gaining a reputation as an email spammer. Remember to measure twice, cut once.  Find more on measuring in our ebook: Unlock Your Marketing ROI with Analytics.


6 Steps To Creating Enviable Brands

Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company.

Half Dotted Circle Background