--- title: "Do You Have A \"Smarketing\" Team?" description: Learn how a smarketing team can help you unify your sales and marketing efforts. image: https://www.jonespr.net/hubfs/Blog_Images/JONESBlog86.8.31.15SalesMarketingTeam.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/JONESBlog86.8.31.15SalesMarketingTeam.jpg) ](https://www.jonespr.net/eight-arms-blog/do-you-have-a-smarketing-team) # Do You Have A "Smarketing" Team? BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Do You Have A "Smarketing" Team?](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JONESBlog86.8.31.15SalesMarketingTeam.jpg?width=463&name=JONESBlog86.8.31.15SalesMarketingTeam.jpg "Do You Have A \"Smarketing\" Team?")   Mistrust and miscommunication between sales and marketing can act like an anchor on your company’s growth rate.   A study by the Aberdeen Group found that companies with poor alignment between departments saw revenues decline by 4 percent. ([Click to Tweet!](http://ctt.ec/U8dSv))     If you heal that rift, the results can be much different. The Aberdeen Group study found that organizations with good alignment between sales and marketing achieved 20 percent annual revenue growth. ([Click to Tweet!](http://ctt.ec/aqgde))     **Our advice**: Develop a [Smarketing](https://www.jonespr.net/the-complete-guide-to-unifying-marketing-and-sales-download-request-page) team approach, including [closed loop marketing](https://www.jonespr.net/inboundaccelerator/11-places-you-should-be-using-calls-to-action), a definition for marketing [qualified leads](https://www.jonespr.net/qualify-leads) and a [service level agreement](https://www.jonespr.net/how-to-calculate-your-lead-goals-for-sales-and-marketing).   ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JONESBlog62.7.28.15.ShareLeadIntelligence.jpg?width=352&name=JONESBlog62.7.28.15.ShareLeadIntelligence.jpg) ](https://www.jonespr.net/eight-arms-blog/is-your-marketing-department-withholding-information) ### [Is Your Marketing Department Withholding Information?](https://www.jonespr.net/eight-arms-blog/is-your-marketing-department-withholding-information) [![](https://www.jonespr.net/hs-fs/file-2638182687-jpg/Blog_Images/Blog.Jan.27.2015.CTAReportCard.jpg?width=352&name=Blog.Jan.27.2015.CTAReportCard.jpg) ](https://www.jonespr.net/eight-arms-blog/7-criteria-for-evaluating-calls-to-action) ### [7 Criteria for Evaluating Calls-to-Action](https://www.jonespr.net/eight-arms-blog/7-criteria-for-evaluating-calls-to-action) [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JONESBlog.Graphic.SEO.Website-60.jpg?width=352&name=JONESBlog.Graphic.SEO.Website-60.jpg) ](https://www.jonespr.net/eight-arms-blog/5-ways-to-make-sure-your-website-can-be-found) ### [5 Ways to Make Sure Your Website Can Be Found](https://www.jonespr.net/eight-arms-blog/5-ways-to-make-sure-your-website-can-be-found) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2015-08-31T13:00:00.000Z", "headline" : "Do You Have A \"Smarketing\" Team?", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/JONESBlog86.8.31.15SalesMarketingTeam.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/do-you-have-a-smarketing-team", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```