--- title: More Leads Coming in for a Landing (Page) description: Inbound marketing is a little like fishing. Increasing landing pages equals more leads coming in for a landing. image: https://www.jonespr.net/hubfs/Blog_Images/JONESBlog85.8.28.15.CatchMoreLeads.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/JONESBlog85.8.28.15.CatchMoreLeads.jpg) ](https://www.jonespr.net/eight-arms-blog/more-leads-coming-in-for-a-landing-page) # More Leads Coming in for a Landing (Page) BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![More Leads Coming in for a Landing (Page)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JONESBlog85.8.28.15.CatchMoreLeads.jpg?width=463&name=JONESBlog85.8.28.15.CatchMoreLeads.jpg "More Leads Coming in for a Landing (Page)")   Inbound marketing is a little like fishing. Cast out your hook, wait for a bite, then reel them in. If you want to catch more fish in a short amount of time, you might set out two poles - twice the opportunity, right?   Increasing landing pages—those pages with forms where potential leads exchange some bit of contact information for an offer such as coupons, an ebook, or a newsletter subscription—increases the opportunities to catch[ leads](https://www.jonespr.net/inboundaccelerator/4-keys-to-creating-successful-inbound-lead-generation-campaigns). In some cases, the increase is quite substantial. B2B users of [HubSpot’s marketing software](https://www.jonespr.net/request-a-demo-of-hubspot) with more than 40 landing pages[ reported](https://www.jonespr.net/marketing-benchmarks-from-7000-businesses) nearly three times as many leads as those with 16-20 landing pages. ([Click to Tweet!](http://ctt.ec/bB7e4))     Tripling leads seems to me like a sound argument for doubling the number of landing pages offering your prospects[ quality content](https://www.jonespr.net/create-valuable-content).    ![More Leads Coming in for a Landing (Page)](https://www.jonespr.net/hubfs/Blog_Images/Graphic.Leads.Landing_low_res-16.jpg "More Leads Coming in for a Landing (Page)")   As you create those new landing pages, be sure you have done the right things to optimize them for the most possible conversions. Find out how by [downloading our free ebook now](https://www.jonespr.net/how-to-optimize-landing-pages-for-conversions-download-request-page) and watch more leads coming in for a landing.   ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JONESBlog81.8.24.15.MorePagesMoreLeads.jpg?width=352&name=JONESBlog81.8.24.15.MorePagesMoreLeads.jpg) ](https://www.jonespr.net/eight-arms-blog/increase-landing-pages-to-increase-leads) ### [Increase Landing Pages to Increase Leads](https://www.jonespr.net/eight-arms-blog/increase-landing-pages-to-increase-leads) [![](https://www.jonespr.net/hs-fs/file-2441420915-jpg/Blog_Images/Graphic.Feb.27.2015.More.Landing.jpg?width=352&name=Graphic.Feb.27.2015.More.Landing.jpg) ](https://www.jonespr.net/eight-arms-blog/want-to-capture-more-leads-create-more-landing-pages) ### [Want to Capture More Leads? Create More Landing Pages](https://www.jonespr.net/eight-arms-blog/want-to-capture-more-leads-create-more-landing-pages) [![](https://www.jonespr.net/hs-fs/hubfs/JONESBlog-May6-2020-landing-page-conversions.png?width=352&name=JONESBlog-May6-2020-landing-page-conversions.png) ](https://www.jonespr.net/eight-arms-blog/10-best-practices-to-build-a-better-landing-page) ### [10 Best Practices To Build A Better Landing Page](https://www.jonespr.net/eight-arms-blog/10-best-practices-to-build-a-better-landing-page) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2015-08-28T12:48:46.000Z", "headline" : "More Leads Coming in for a Landing (Page)", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/JONESBlog85.8.28.15.CatchMoreLeads.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/more-leads-coming-in-for-a-landing-page", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```