--- title: Target Your Content, SEO To Stake Your Claim In Digital Universe description: Learn how to target your content and SEO. image: https://www.jonespr.net/hubfs/Content_Strategy_Image.jpg --- [![](https://www.jonespr.net/hubfs/Content_Strategy_Image.jpg) ](https://www.jonespr.net/eight-arms-blog/target-your-content-seo-to-stake-your-claim-in-digital-universe) # Target Your Content, SEO To Stake Your Claim In Digital Universe BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Target Your Content, SEO To Stake Your Claim In Digital Universe ](https://www.jonespr.net/hs-fs/hubfs/Content_Strategy_Image.jpg?width=550&height=367&name=Content_Strategy_Image.jpg "Target Your Content, SEO To Stake Your Claim In Digital Universe ")   It’s easy sometimes to think of the digital universe as being small. After all, it shortens distances, as least virtually, between you and your colleagues across the globe, allows you to reconnect with friends from childhood, and provides links to former coworkers who continue to provide networking opportunities though you no longer work together. It’s a small world, after all. Or is it? When it comes to content, the digital universe is constantly expanding, as [Domo ](https://www.domo.com/blog/2015/08/data-never-sleeps-3-0/)points out in mind-boggling numbers. Here’s a one-minute snapshot of what happens globally every 60 seconds. ([Click to Tweet](http://ctt.ec/z74nb)) -  300 hours of YouTube video - 110,000 Skype calls - 347,000+ Tweets - 4.1 billion Facebook “likes”  [![Target Your Content, SEO To Stake Your Claim In Digital Universe ](https://web-assets.domo.com/blog/wp-content/uploads/2015/08/15_domo_data-never-sleeps-3_full_v4.png "Target Your Content, SEO To Stake Your Claim In Digital Universe ")](https://www.domo.com/blog/2015/08/data-never-sleeps-3-0/) Still think it’s a small world? With that much content to compete with — and a 3.2 billion member potential audience — how can you make sure you target your content to the right people? It takes three steps: 1. Identify your [customer personas](https://www.jonespr.net/worksheet-for-mapping-content-to-your-personas) and their needs. 2. Create [quality content](https://www.jonespr.net/content-quality-report-card) and [blog](https://www.jonespr.net/how-to-grow-and-scale-your-business-blog) posts using the keywords thoes customer personas are likely to search. 3. [Optomize each page of your website](https://www.jonespr.net/on-page-SEO-planning-template) using thoes keywords and search-friendly [meta descriptions.](https://www.jonespr.net/microdata-schema-rich-snippets-cheat-sheet) Creating a cohesive companywide strategy for [content](https://www.jonespr.net/intro-to-creating-companywide-content-strategy) will keep your efforts tightly focused, rather than simply throwing random words into the abyss.   ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Social Media Marketing Tip_ Claim Your Vanity URL](https://www.jonespr.net/hs-fs/hubfs/Social%20Media%20Marketing%20Tip_%20Claim%20Your%20Vanity%20URL.jpg?width=352&name=Social%20Media%20Marketing%20Tip_%20Claim%20Your%20Vanity%20URL.jpg) ](https://www.jonespr.net/eight-arms-blog/social-media-marketing-tip-claim-your-vanity-url) ### [Social Media Marketing Tip: Claim Your Vanity URL](https://www.jonespr.net/eight-arms-blog/social-media-marketing-tip-claim-your-vanity-url) [![Social Media Marketing Tip_ Clean Up Your Post](https://www.jonespr.net/hs-fs/hubfs/Social%20Media%20Marketing%20Tip_%20Clean%20Up%20Your%20Post.jpg?width=352&name=Social%20Media%20Marketing%20Tip_%20Clean%20Up%20Your%20Post.jpg) ](https://www.jonespr.net/eight-arms-blog/social-media-marketing-tip-clean-up-your-post) ### [Social Media Marketing Tip: Clean Up Your Post](https://www.jonespr.net/eight-arms-blog/social-media-marketing-tip-clean-up-your-post) [![How To Improve Click Through Rates on Your Search Results](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_286_Click_Through_Rate.jpg?width=352&name=Blog_286_Click_Through_Rate.jpg) ](https://www.jonespr.net/eight-arms-blog/how-to-improve-click-through-rates-on-your-search-results) ### [How To Improve Click Through Rates on Your Search Results](https://www.jonespr.net/eight-arms-blog/how-to-improve-click-through-rates-on-your-search-results) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2015-10-07T13:00:00.000Z", "headline" : "Target Your Content, SEO To Stake Your Claim In Digital Universe", "image" : [ "https://www.jonespr.net/hubfs/Content_Strategy_Image.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/target-your-content-seo-to-stake-your-claim-in-digital-universe", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```