Quick Tips to Keep Up: Top of Page = Top of Mind

Calls-to-action are what entice a web visitor to engage with your site — download an ebook, request a free trial, or subscribe to your blog. But they only work if a visitor can see them. Anything “below the fold” on your website will only be seen by 50% of your visitors. (Click to tweet!) Don’t count on visitors to scroll down to see your CTAs.

Our advice: Place CTAs in multiple places on each page: the top banner, within text, at the bottom of the content and in a sidebar.  Keep your website top of mind for your visitors.