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How can inbound marketing changing your marketing results in 12 months time? That’s a big question, especially if you are considering investing time and money into transforming your marketing.
Here are a few of the results uncovered by HubSpot and MIT in The ROI Report, based on data from more than 5,000 HubSpot customers and surveys from 236 knowledgable professionals about their company’s marketing strategy.
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More than 92 percent of companies using inbound marketing increase their website traffic.
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Roughly one-fourth of them credit business blogging for the increase in traffic, followed by SEO efforts, other inbound marketing tools such as calls-to-action and landing pages, social media and email marketing.
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More than 92 percent of companies using inbound marketing increase their lead generation.
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More than 40 percent increase their lead to sales conversion rate.
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Three-quarters say inbound marketing increased the speed of their sales conversions, most by at least 25 percent.
If you are wondering what the process is to seeing these kinds of results 12 months from now, download our free ebook: Your First Year of Inbound Marketing-What to Expect. It not only details the results seen by companies using inbound marketing, but also provides a month-by-month breakdown of how to bring inbound to play in your own marketing strategy.
