--- title: What’s Your Marketing Intelligence MO? description: Improve you strategy by including marketing intelligence. image: https://www.jonespr.net/hubfs/Blog_Images/Blog%20543%20Marketing%20Intelgence.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog%20543%20Marketing%20Intelgence.jpg) ](https://www.jonespr.net/eight-arms-blog/whats-your-marketing-intelligence-mo) # What’s Your Marketing Intelligence MO? BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![What’s Your Marketing Intelligence MO?](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20543%20Marketing%20Intelgence.jpg?width=1277&name=Blog%20543%20Marketing%20Intelgence.jpg "What’s Your Marketing Intelligence MO?") Intuitive, insightful or intelligent? Which type of marketer are you when it comes to applying data to your marketing strategy decisions? [Barry Feldman’s infographic](https://blog.hubspot.com/marketing/intelligent-marketer-infographic) provides at look at his findings on how marketers turn marketing analytics into strategies. In today’s environment of [closed loop systems](https://www.jonespr.net/introduction-to-closed-loop-marketing) and inbound marketing, the levels of data available are ever increasing (which is why [many marketers say they are overwhelmed by the amount](https://www.jonespr.net/inboundaccelerator/take-the-next-step-on-your-big-ideas)). The challenge is in finding the insights that promise to improve ROI. ![What’s Your Marketing Intelligence MO?](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Alexa_3DegreesMI_IG.jpeg?width=550&name=Alexa_3DegreesMI_IG.jpeg "What’s Your Marketing Intelligence MO?") Are you ready to move from leaning on intuition to intelligent marketing? If you are already using [HubSpot](https://www.jonespr.net/certified-partner), it’s time to put all of that data to use. See how JONES approaches marketing intelligence in [The Data You Need to Know: JONES & HubSpot Analysis Solution](https://www.jonespr.net/jones-hubspot-analysis-solutions). ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![What To Expect From Your Inbound Marketing Agency](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20454%20Inbound%20Marketing.jpg?width=352&name=Blog%20454%20Inbound%20Marketing.jpg) ](https://www.jonespr.net/eight-arms-blog/what-to-expect-from-your-inbound-marketing-agency) ### [What To Expect From Your Inbound Marketing Agency](https://www.jonespr.net/eight-arms-blog/what-to-expect-from-your-inbound-marketing-agency) [![What’s Next for Content Marketing?](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/December%202022/What%E2%80%99s%20Next%20for%20Content%20Marketing%20-%20Header.jpg?width=352&name=What%E2%80%99s%20Next%20for%20Content%20Marketing%20-%20Header.jpg) ](https://www.jonespr.net/eight-arms-blog/whats-next-for-content-marketing) ### [What’s Next for Content Marketing?](https://www.jonespr.net/eight-arms-blog/whats-next-for-content-marketing) [![What Marketers Want From Their Marketing Data (Infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20420%20Data.jpg?width=352&name=Blog%20420%20Data.jpg) ](https://www.jonespr.net/eight-arms-blog/what-marketers-want-from-their-marketing-data-infographic) ### [What Marketers Want From Their Marketing Data (Infographic)](https://www.jonespr.net/eight-arms-blog/what-marketers-want-from-their-marketing-data-infographic) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2017-07-05T13:00:00.000Z", "headline" : "What’s Your Marketing Intelligence MO?", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog%20543%20Marketing%20Intelgence.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/whats-your-marketing-intelligence-mo", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```