--- title: Who Creates Marketing Content? description: Determining who should be creating your marketing content can be tricky. Here are some tips for you to use while you are planning. image: https://www.jonespr.net/hubfs/Blog_Images/Blog_350_Content.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog_350_Content.jpg) ](https://www.jonespr.net/eight-arms-blog/who-creates-marketing-content) # Who Creates Marketing Content? BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Who Creates Marketing Content? ](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_350_Content.jpg?width=550&name=Blog_350_Content.jpg "Who Creates Marketing Content? ") Content marketing is not solely the territory of mega-sized firms with expansive marketing staffs. In fact, 2/3 of organizations using content marketing have 5 or fewer in-house staff creating their [business blogs](https://www.jonespr.net/introduction-to-business-blogging), website content and other materials. Some surveys show that marketers are slowly turning to more [freelance writers](https://www.jonespr.net/inboundaccelerator/marketers-slowly-turning-to-more-freelance-writers), while slightly more than half of the companies in [Rundown’s 2016 Content Report](http://info.rundownapp.com/) turn to agencies for at least a portion of their content creation. ![Who Creates Marketing Content? ](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/WhoCreatesMarketingContent.jpg?width=500&name=WhoCreatesMarketingContent.jpg "Who Creates Marketing Content? ") So who creates your content? Do you use freelancers or agencies only for certain types of content, such as video? Or do you keep everything together: all in-house or turn it all over to an agency to manage? At JONES, we believe in finding the best people, whether that means utilizing our experienced in-house staff, contracting with talented freelancers, or partnering with another agency that can provide specialized skills to produce the best possible outcomes for our own content creation or our clients’ content needs. Regardless of which combination you currently choose, you’ll find more tips on finding the right people in our free [Guide to Resourcing Your Inbound Marketing Strategy](https://www.jonespr.net/guide-to-resourcing-your-inbound-strategy). ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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