--- title: Write It and They Will Come description: Create great content for all stages of the buyers journey. Write it and they will come to you. image: https://www.jonespr.net/hubfs/Blog_Images/JONESBlog66.8.3.15.ContentAttractsVisitors-1.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/JONESBlog66.8.3.15.ContentAttractsVisitors-1.jpg) ](https://www.jonespr.net/eight-arms-blog/write-it-and-they-will-come) # Write It and They Will Come BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Write It and They Will Come](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JONESBlog66.8.3.15.ContentAttractsVisitors-1.jpg?width=591&name=JONESBlog66.8.3.15.ContentAttractsVisitors-1.jpg "Write It and They Will Come")   When visitors come to your website, they are looking for information. The more relevant content you provide, the more traffic you will **[attract](https://www.jonespr.net/attract-visitors)**, according to [HubSpot’s customers](https://www.jonespr.net/marketing-benchmarks-from-7000-businesses).    Companies with 51 to 100 pages on their websites generate 48 percent more traffic than companies with 50 or fewer. ([Click to tweet!](http://ctt.ec/95s5P))     Fill your site with even more pages and the potential explodes. Companies with more than 50 employees and 1,000+ web pages see 9.5 times more traffic than those with fewer than 51 pages.([Click to tweet!](http://ctt.ec/Sf5Yc))     **Our advice**: Create a [content strategy](https://www.jonespr.net/content-strategy) that provides a wide range of content appealing to each of your buyer personas and all stages of the buying cycle. Write it and they will come.  You can get started with this worksheet: [Mapping Content to Your Personas and the Buyers’ Journey](https://www.jonespr.net/worksheet-for-mapping-content-to-your-personas).     ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![](https://www.jonespr.net/hs-fs/file-2436805458-jpg/Blog_Images/Graphic.Jan.30.2015.Pages.Website_low_res-20.jpg?width=352&name=Graphic.Jan.30.2015.Pages.Website_low_res-20.jpg) ](https://www.jonespr.net/eight-arms-blog/want-more-web-traffic-add-more-pages-to-your-site) ### [Want More Web Traffic? Add More Pages To Your Site](https://www.jonespr.net/eight-arms-blog/want-more-web-traffic-add-more-pages-to-your-site) [![](https://www.jonespr.net/hs-fs/file-2441420915-jpg/Blog_Images/Graphic.Feb.27.2015.More.Landing.jpg?width=352&name=Graphic.Feb.27.2015.More.Landing.jpg) ](https://www.jonespr.net/eight-arms-blog/want-to-capture-more-leads-create-more-landing-pages) ### [Want to Capture More Leads? Create More Landing Pages](https://www.jonespr.net/eight-arms-blog/want-to-capture-more-leads-create-more-landing-pages) [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Social_Media.jpg?width=352&name=Social_Media.jpg) ](https://www.jonespr.net/eight-arms-blog/flex-your-social-media-muscles) ### [Flex Your Social Media Muscles](https://www.jonespr.net/eight-arms-blog/flex-your-social-media-muscles) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2015-08-03T12:34:00.000Z", "headline" : "Write It and They Will Come", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/JONESBlog66.8.3.15.ContentAttractsVisitors-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/write-it-and-they-will-come", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```