--- title: 12 Steps To Writing Great Content description: Twelve key steps to help you write great content. image: https://www.jonespr.net/hubfs/Blog_Images/Blog_188_Writing_Content.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog_188_Writing_Content.jpg) ](https://www.jonespr.net/eight-arms-blog/12-steps-to-writing-content-that-is-great) # 12 Steps To Writing Great Content BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![12 Steps To Writing Content That is Great](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_188_Writing_Content.jpg?width=550&name=Blog_188_Writing_Content.jpg "12 Steps To Writing Content That is Great") Writing is a process. Unfortunately, it’s easy to get into bad habits and skip over parts of that process (especially the ones we don’t really like doing). And skipping steps leads to subpar results. Ann Handley outlines 12 steps for writing great content in her book *Everybody Writes, *as shown below in the infographic below. Each of the steps is important, whether you are creating an ebook, drafting a blog post, or even writing a short and simple outbound marketing email. ![12 Steps To Writing Content That is Great](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/AnnHandleyWritingGPS_visually-preview.png?width=550&name=AnnHandleyWritingGPS_visually-preview.png "12 Steps To Writing Content That is Great") We have resources that can make a few of those steps easier. Not sure how to organize your blog post? One of these five templates is sure to have a structure that fits your information. Not sure who to write to? Use our template to map out which of your customer personas this piece of content is meant to reach. Struggling with a headline? Whatever you do, don’t use a click-bait headline like [these](https://www.jonespr.net/inboundaccelerator/ordinary-marketer-wrote-this-headline) for your business blog. Instead, follow these [6 rules](https://www.jonespr.net/inboundaccelerator/write-better-blog-titles-6-rules) to write titles that capture the attention. When you take the time to complete each step of the process when writing content, it will be stronger and more likely to achieve the goal you outlined at the beginning. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![does your business blog reflect your brand.jpg](https://www.jonespr.net/hs-fs/hubfs/does%20your%20business%20blog%20reflect%20your%20brand.jpg?width=352&name=does%20your%20business%20blog%20reflect%20your%20brand.jpg) ](https://www.jonespr.net/eight-arms-blog/quick-marketing-tip-base-your-business-blog-on-your-brand-positioning) ### [Quick Marketing Tip: Base Your Business Blog on Your Brand Positioning](https://www.jonespr.net/eight-arms-blog/quick-marketing-tip-base-your-business-blog-on-your-brand-positioning) [![Size Matters In Social Media_ Make Sure Your Images Are On Target](https://www.jonespr.net/hs-fs/hubfs/Size%20Matters%20In%20Social%20Media_%20Make%20Sure%20Your%20Images%20Are%20On%20Target.png?width=352&name=Size%20Matters%20In%20Social%20Media_%20Make%20Sure%20Your%20Images%20Are%20On%20Target.png) ](https://www.jonespr.net/eight-arms-blog/size-matters-in-social-media-make-sure-your-images-are-on-target) ### [Size Matters In Social Media: Make Sure Your Images Are On Target](https://www.jonespr.net/eight-arms-blog/size-matters-in-social-media-make-sure-your-images-are-on-target) [![](https://www.jonespr.net/hs-fs/hubfs/Social%20Media%20For%20Small%20Business%20Tip_%20Talk%20About%20The%20Things%20That%20Interest%20Your%20Customers.png?width=352&name=Social%20Media%20For%20Small%20Business%20Tip_%20Talk%20About%20The%20Things%20That%20Interest%20Your%20Customers.png) ](https://www.jonespr.net/eight-arms-blog/social-media-for-small-business-tip-talk-about-the-things-that-interest-your-customers) ### [Social Media For Small Business Tip: Talk About The Things That Interest Your Customers](https://www.jonespr.net/eight-arms-blog/social-media-for-small-business-tip-talk-about-the-things-that-interest-your-customers) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2016-01-20T14:00:00.000Z", "headline" : "12 Steps To Writing Great Content", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog_188_Writing_Content.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/12-steps-to-writing-content-that-is-great", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```