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50+ Email Marketing Stats & Tips To Know

August 07,2019 |BY: Kristin Jones

50+ Email Marketing Stats & Tips To Know

Email marketing is an important element in any inbound marketing program, especially for connecting with leads who convert on your website, in order to offer additional content and value that may lead to a completed sale. So what factors lead to effective use of email marketing for inbound?

Here are a few of the most important stats to keep in mind from this comprehensive infographic from, shared also by MarketingProfs:


  • On a daily basis, US consumers interact with about 11 brands through email, vs. 9 brands via Facebook and 8 brands via Twitter.

  • 76% of subscribers make purchases from an email marketing message.

  • 77% of ROI comes from segmented<>, targeted and triggered campaigns.

  • Personalized emails<> deliver 6 times higher transaction rates.

  • 72% of people prefer to receive promotional content through email vs. 17% who prefer social media for promotional content.


Which other statistics and tips struck you as being essential for successful inbound marketing? We cover 10 more rules for using email as an element of your integrated marketing and communication in Email For Inbound: Do This, Not That Email This, Not That.



Topics: Email

Email For Inbound: Do This, Not That

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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