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6 Essential Email Marketing Tips for 2018

March 28,2018 |BY: Kristin Jones

6 Essential Email Marketing Tips for 2018 (1)


While we frequently remind readers that inbound marketing means creating the content that brings prospects to you, rather than pushing advertising out to your prospects, email is one of those traditionally outbound tactics with a definite place in your inbound strategy.

Email, in the form of blog subscriptions, opt-in newsletters, and lead nurturing drives greater engagement and brings those prospects and leads back to your website to build a stronger relationship with each connection.

Read on for 6 suggestions from My Emma for getting the email component of your inbound marketing strategy right.

Want four more great tips for using email marketing in your inbound strategy? Download Email for Inbound: Do This, Not That, where we talk about the 6 tips outlined here in greater detail and give you four more do/don’t combos to consider.


Topics: Email

Email For Inbound: Do This, Not That

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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