A blog dedicated to advancing inbound marketing and PR

Alignment Improves Both Marketing & Sales Results

June 23,2017 |BY: Kristin Jones

Alignment Improves Both Marketing & Sales Results

How would you rate the alignment between your marketing department and the sales team? Do they each understand the strategies, messaging, goals and expectations of the other?

Chances are that if you have positive answers for those questions, you will also have a positive answer when asked how effective your marketing strategy is, based on the results from HubSpot’s 2017 State of Inbound Report. After all, 82 percent of respondents who have aformal service level agreement between marketing and sales also rank their marketing strategy as effective.

Alignment Improves Both Marketing & Sales Results

Looking for information on how to create stronger alignment between departments?

Check out these blog posts and resources:

Topics: Inbound Marketing, Metrics

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

Connect with Kristin

Subscribe to the Inbound Accelerator


landing page content template


comprehensive guide to designing and executing ctas

Popular Topics

see all