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Compare Email Components to Get the Best Results

September 14,2015 |BY: Kristin Jones

Compare Email Components to Get the Best Results


Email marketing is a prime opportunity to utilize A/B testing to improve responses, testing elements such as sender name and subject lines.


 A/B email marketing tests at HubSpot showed messages from a personal sender name received higher CTR than those from a generic sender. (Click to Tweet!)  This backs up the case for personalization in communications.


Subject lines are one of the most often-tested email elements. In a MarketingSherpa survey, 72 percent of respondents said they run A/B tests to find a winning subject line, but only 35 percent find the tests effective. (Click to Tweet!)  How often do you use A/B testing, and how effective is it for your marketing?


Our advice: Send all emails from an individual’s account, and if you test subject lines, try to determine what about the subject is different: Length? Discount offered? Formatting?  Make sure you always compare email components to get the best results.


Topics: Metrics, Personalization, Email, A/B Testing

Intro to A-B testing to optimize landing pages CTAs and emails

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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