INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

Cracking The Video Marketing Code

June 19,2019 |BY: Kristin Jones

 Cracking The Video Marketing Code

Why do you need to include video in your marketing strategy?

  • The statistics spell it out quite clearly:

  • Nearly half of internet users look for videos related to a product or service before shopping.

  • Including video on landing pages can increase conversion rates by 80 percent.

  • Nearly 65 percent of users are more likely to buy a product online after watching a video.

Convinced?

But what does it take to create videos that can achieve these results?

This infographic from Digital Vidya offers some basic tips, and the links below provide more resources to take you deeper:

Want even more?

Check out all of the video-related posts on the Inbound Accelerator blog or download one of our video marketing resources from the Inbound Marketing Learning Library.

 

Topics: Video

Maximizing Marketing Videos
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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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