Flex Your Social Media Muscles

Social media is a great way to expand your reach while tapping into powerful marketing techniques such as bandwagoning, testimonials and newsjacking.

Building your social media muscles will attract more people to your site. Companies with 51-100 Twitter followers generate 106 percent more traffic than those with 25 or fewer. (Click to Tweet) Even small companies, especially B2B firms, can benefit by using social media to grow their blog audience.

But when you hit bigger numbers, it’s B2C companies who really cash in on Twitter. B2C companies nearly triple web traffic when increasing from 500-1,000 followers to 1,000+. (Click to Tweet)

Our advice: Cultivate followers, and then make your material easy for them to share with single-click buttons. Let your followers speak for you.

While your followers may sometimes speak for you, don’t forget to keep up a conversation with them. Set goals and track social media engagement results with our Digital Echo Worksheet.