A blog dedicated to advancing inbound marketing and PR

How B2B Marketers Use Content

February 27,2019 |BY: Kristin Jones

How B2B Marketers Use Content

B2B marketers have fully embraced the need to use content to reach their target markets — 93 percent are involved in some type of content marketing.

Why? Because content marketing costs 62 percent less per lead than traditional outbound marketing, and it can impact everything from web traffic and thought leadership to customer acquisition and customer loyalty.


What type of content are you using for your B2B marketing?

Looking for more tips on how to use content in your own B2B marketing? Check the links below for helpful blog posts and resources.

Business blogs:

Case studies, white papers and other downloadable offers:


How Content Marketing is Used by the B2B Company #infographic

Topics: Content

Creating a Winning Inbound Marketing Program

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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landing page content template


comprehensive guide to designing and executing ctas