INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Build Your Blog Library For More Traffic, Leads (infographic)

November 02,2018 | BY: Kristin Jones

Business blogging is a long-term commitment, if you are dedicated to making it a part of your marketing strategy. And it is essential for inbound marketing, as it is a key way of building search rankings and linking website visitors to lead conversion opportunities.

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Topics: Blog

6 Formats Your B2B Blog Should Include

October 24,2018 | BY: Kristin Jones

As humans, we tend to like our routines and habits. We set an alarm for the same time every morning. Breakfast looks identical most days. Following routines and doing things the same way every time is reassuring and comfortable.

But sometimes, it can mean you are stuck in a rut. And while our brains crave routine in what we do, they also crave new experiences in what we read and watch. As a marketer, or the writer of a B2B business blog, that means that while you feel most comfortable writing the same style of blog post every week (or every day), your readers are looking for something new and different.

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Topics: Blog, Content, Writing

Business Blogging: Do This, Not That (infographic)

August 03,2018 | BY: Kristin Jones

You want your business blog to attract visitors, not go unnoticed.

You want it to establish your brand as an industry authority, not turn prospects away with bad writing, inconsistency or pushy sales.

So many things you want your business blog to do, that it can only achieve if you do the right things first in planning, writing and promoting your posts.

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Topics: Blog

Rate Your Business Blog Strategy (quiz)

June 28,2018 | BY: Kristin Jones

Grading yourself and your own work isn’t always a fun endeavor — if it were, we would look forward to the self-critique portion of the annual review with a boss, rather than dread it. But self-reflection IS key to improvement, because you can’t fix problems until you acknowledge they exist.

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Topics: Blog

Bringing Down Bounce Rates: How To Keep Visitors On Your Business Blog

June 12,2018 | BY: Kristin Jones

Some things are meant to bounce. Basketballs. Kids on a trampoline. Baby boys (or so the phrase goes). Others shouldn’t. Video footage. Checks. And business blog visitors.

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Topics: Blog, Content

Social Media & Blogging Tip: Complete Meta Descriptions

June 11,2018 | BY: Kristin Jones

Social media is a natural medium for sharing the business blog posts you write to add content and boost SEO power on your business website. Every blog post< www.jonespr.net/lp-business-blogging-do-this-not-that> you write should be shared multiple times over the course of a few days, weeks or months in order to increase potential traffic.

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Topics: Social Media, Blog, SEO

Marketing Content Abstracts: A Complete Campaign

May 03,2018 | BY: Kristin Jones

Making the most of your marketing content, including data from original research, means repurposing information to fit a variety of audiences, formats, and distribution channels. It is a key tactic to increasing the ROI of your marketing efforts by getting more traction from a single idea or data point.

Start the process by creating an abstract the encapsulates the main idea of your content campaign and provides a foundation from which to work.

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Topics: Writing, Content, Strategy, Blog, Bylined Articles

HubSpot Blog Metrics: A Tour of HubSpot’s Measuring Tools

April 26,2018 | BY: Kristin Jones

If you’ve been reading the Inbound Accelerator the last few weeks, you’ve heard about how important it is to monitor your business blog’s performance in order to stack up actual results against goals, make decisions to improve future performance, and prove the ROI of your inbound marketing efforts.

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Topics: HubSpot, Blog, Metrics, Analytics

Blog Metrics To Measure & Use (Part 2- Lead Conversion)

April 17,2018 | BY: Kristin Jones

Measuring blog metrics is an essential task if you want to be able to improve your business blog results and prove the ROI it provides for your marketing strategy. Last week, we covered the first segment of metrics you should be tracking: Traffic.

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Topics: Blog, Analytics, ROI, Metrics, analysis

Blog Metrics to Measure & Use (Part 1-Traffic)

April 12,2018 | BY: Kristin Jones

One of the key steps in any marketing campaign is analysis — reviewing results to find what works, what doesn’t, and how you can improve the next round. Business blogs written to fuel inbound marketing are no different.

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Topics: Blog, Metrics, Analyze, analysis

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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