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How to Use Content to Drive Backlinks & Boost SEO

January 18,2017 |BY: Kristin Jones

How to Use Content to Drive Backlinks & Boost SEO

With more than 40,000 searches on Google every second, building your website’s search ranking is a vital part of being found by the potential customers you are trying to reach.

Content is a key to SEO and search success in two divergent ways:

1. Quality content contains the keywords and phrases your potential customers are searching for.

2. Quality content is shared by others, creating backlinks that provide your site with extra authority in search engine algorithms.

Of course, as the infographic below from Visualistan points out, not all backlinks are created equal. Rather than trying to generate large numbers of backlinks through automation software, focus your efforts on creating the high quality content your readers will naturally want to share.

High quality content:

How Content Attracts The Most BackLinks #infographicYou can also find more infographics at Visualistan

Take the time to focus your content creation on quality content, not just quantity, in order to build the backlinks that come from creating content readers can’t help but share. Find more details on the five criteria outlined above in our Content Quality Report Card. Does your content get a passing grade?

Topics: SEO, Content

Content Quality Report Card

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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