--- title: Secret Trick to Improving Landing Page Conversions by 40% description: The secret trick to improving landing page conversions by 40 percent. image: https://www.jonespr.net/hubfs/Blog_Images/JONESBlog100.9.18.15.TestLandingPages.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/JONESBlog100.9.18.15.TestLandingPages.jpg) ](https://www.jonespr.net/eight-arms-blog/improving-landing-page-conversions-by-40-percent) # Secret Trick to Improving Landing Page Conversions by 40% BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Secret Tricks to Improving Landing Page Conversions by 40%](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JONESBlog100.9.18.15.TestLandingPages.jpg?width=488&name=JONESBlog100.9.18.15.TestLandingPages.jpg "Secret Tricks to Improving Landing Page Conversions by 40%")   Sometimes little changes yield big results. But how do you know which changes are best?   Simple. You test them. [Split, or A/B, testing](https://www.jonespr.net/inboundaccelerator/do-you-prefer-a-or-b-use-testing-to-improve-marketing) involves making small changes to otherwise identical marketing elements, then randomly assigning them to visitors, email recipients or leads, and tracking the results.   Improving landing page conversions might mean showing website visitors two different colors of [CTA buttons](https://www.jonespr.net/8-steps-to-creating-calls-to-action) at the top of your home page, writing two different email subject lines or changing the length of the form on a[ landing page](https://www.jonespr.net/convert-to-leads).  ![Secret Trick to Improving Landing Page Conversions by 40%](https://www.jonespr.net/hubfs/Blog_Images/Secret_Trick_to_Improving_Landing_Page_Conversions.jpg "Secret Trick to Improving Landing Page Conversions by 40%") Marketing software provider and JONES partner [HubSpot](https://www.hubspot.com) has found that [A/B testing landing page](https://www.jonespr.net/how-to-optimize-landing-pages-for-conversions-download-request-page) elements can help B2B companies increase their website lead generation by up to 40 percent. ([Click to Tweet!](http://ctt.ec/06cDM))     Find more on conducting A/B tests of your landing pages and more in Introduction to Using A/B Testing for [Marketing Optimization](https://www.jonespr.net/intro-to-a/b-testing-for-marketing-optimization). It’s even easier with HubSpot; let us [show you how](https://www.jonespr.net/request-a-demo-of-hubspot).   ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![5 Steps to Finding the Perfect Landing Page](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20439%20Landing%20Pages.jpg?width=352&name=Blog%20439%20Landing%20Pages.jpg) ](https://www.jonespr.net/eight-arms-blog/5-steps-to-finding-the-perfect-landing-page) ### [5 Steps to Finding the Perfect Landing Page](https://www.jonespr.net/eight-arms-blog/5-steps-to-finding-the-perfect-landing-page) [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JONESBlog71.8.10.15.MarketingTesting-862966-edited.jpg?width=352&name=JONESBlog71.8.10.15.MarketingTesting-862966-edited.jpg) ](https://www.jonespr.net/eight-arms-blog/testing-1-2-3-are-you-doing-it) ### [Testing! 1, 2, 3 - Are You Doing It?](https://www.jonespr.net/eight-arms-blog/testing-1-2-3-are-you-doing-it) [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JONESBlog81.8.24.15.MorePagesMoreLeads.jpg?width=352&name=JONESBlog81.8.24.15.MorePagesMoreLeads.jpg) ](https://www.jonespr.net/eight-arms-blog/increase-landing-pages-to-increase-leads) ### [Increase Landing Pages to Increase Leads](https://www.jonespr.net/eight-arms-blog/increase-landing-pages-to-increase-leads) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "dateModified" : "2021-02-09T15:28:51.100Z", "datePublished" : "2015-09-18T13:00:00.000Z", "headline" : "Secret Trick to Improving Landing Page Conversions by 40%", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/JONESBlog100.9.18.15.TestLandingPages.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/improving-landing-page-conversions-by-40-percent", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```