We all have a spam folder in our email, filled with advertisements for “enhancements” and messages from the latest Nigerian prince who needs to get money out of the country and just happened to choose you to help him. That folder is exactly where you do NOT want your lead nurturing emails to end up.
Email communication is a key part of using automated lead nurturing for your inbound marketing campaigns. When a web visitor submits an email address to gain access to your content, that visitor is automatically converted into a lead, kicking off a series of related offers by email designed to move them through the sales funnel. But those lead nurturing emails can’t do their job if they land in the spam folder. So how do you keep those important emails out of the spam folder?
GetResponse.com provides a clear look at seven characteristics that help spam filters decide if your email “looks like a duck” and deserves to get the boot.
Take a close look at:
1. Original IP/domain
4. Unsubscribe option
5. HTML quality
6. Subject line
7. Body text
Then run your email through a spam check tool and test-mail it to several common domains to double-check your work. (Click to Tweet!)
Keep those tips in mind as you craft your lead nurturing emails. We have more insights into successful lead nurturing campaigns in this ebook: Introduction to Lead Nurturing. You can download it here.