One of the four key characteristics of quality website content is that it is shareable. Why is this important? Clicks from shared content are 5 times more likely to result in a purchase. (Click to Tweet)
So what makes content shareable? Think about what kinds of content do you share with friends or colleagues—it’s the same thing other people share. Surveys show that 61 percent of people who share content share interesting things. About 43 percent share funny things, and 29 percent share content that is unique. (Click to tweet)
Wondering what kind of content to create?
Here are 25 ideas to get you started.
Our advice: As you write your website content think: Is this something interesting or unique that will make someone’s life easier or better in some way? Then download our report card to check the other three necessary characteristics.