--- title: 25 Offers to Appeal to Every Stage of the Buying Cycle description: 25 different types of content to use througout the buying cycle. image: https://www.jonespr.net/hubfs/Blog_Images/New_content_image.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/New_content_image.jpg) ](https://www.jonespr.net/eight-arms-blog/25-offers-to-appeal-to-every-stage-of-the-buying-cycle) # 25 Offers to Appeal to Every Stage of the Buying Cycle BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![25 Offers to Appeal to Every Stage of the Buying Cycle](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/New_content_image.jpg?width=550&height=360&name=New_content_image.jpg "25 Offers to Appeal to Every Stage of the Buying Cycle")   Why do you create content? It takes time, energy, ideas and resources, so why do it? The answer boils down to one overarching objective: to generate leads. The primary goal behind all content marketing is to generate leads and nurture them toward becoming a customer. To do so effectively, you need to have content that will appeal to potential customers at every stage of the buying cycle. Take a close look at the offers you currently have. Which of your [customer personas](https://www.jonespr.net/worksheet-for-mapping-content-to-your-personas) are you leaving out? What stage of the buying cycle is a little thin? Auditing your existing resources is a key part of planning your [content strategy](https://www.jonespr.net/intro-to-creating-companywide-content-strategy) for the future. No matter what stage of the buying cycle (or [sales funnel](https://www.jonespr.net/content-strategy-for-all-stages-of-the-sales-funnel)) you need to beef up, there’s sure to be an idea here you can use in your own strategy.   What did we forget? Share your favorite type of offer for generating or nurturing leads. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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