--- title: Plan Content for All Customer Personas Throughout the Sales Funnel description: This info graphic will help you map your content to your sales funnel. image: https://www.jonespr.net/hubfs/Blog_Images/Blog_210_Sales_Funnel.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog_210_Sales_Funnel.jpg) ](https://www.jonespr.net/eight-arms-blog/plan-content-for-all-customer-personas-throughout-the-sales-funnel) # Plan Content for All Customer Personas Throughout the Sales Funnel BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Plan Content for All Customer Personas Throughout the Sales Funnel](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_210_Sales_Funnel.jpg?width=550&name=Blog_210_Sales_Funnel.jpg "Plan Content for All Customer Personas Throughout the Sales Funnel") With so many options out there for website and marketing content formats, it can seem a little overwhelming. How do you narrow down what the best option is for a specific purpose? Here’s a quick visual that shows what types of content best fit the various stages of the sales funnel. (Download it [here](https://www.jonespr.net/content-strategy-for-all-stages-of-the-sales-funnel) to share with your colleagues.) ![Plan Content for All Customer Personas Throughout the Sales Funnel](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Graphic.SalesFunnel.Inbound-51.png?width=487&name=Graphic.SalesFunnel.Inbound-51.png "Plan Content for All Customer Personas Throughout the Sales Funnel") Focus on creating something for each of your customer personas in each stage of the funnel. In this way, you are providing personalized content that addresses the specific needs of each persona wherever they are in their buying journey. Our [template](https://www.jonespr.net/worksheet-for-mapping-content-to-your-personas) is an easy place to start as you map out your content. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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