Skip to content
Consultation

Quick Tip: 4 Questions to Define and Focus Your Business Blog

Quick Tip: 4 Questions to Define and Focus Your Business Blog

 

Bringing readers back to your business blog time after time, and convincing them to share your blog with others, requires providing valuable content every time. A hit-and-miss style of throwing up posts on random topics won’t do the job.

Instead, you need to develop a primary topic and focus for your blog so readers know they can rely on every post providing information they need.

To develop your business blog’s primary focus, ask yourself these 4 questions:

  1. What are my goals for this business blog? What do I want it to accomplish?

  2. What keywords can I use that are relevant to my industry, products or services?

  3. Is there a specific industry-related topic on which I can share expertise or knowledge?

  4. What does my audience (aka target market) want?

Use the answers to these questions to develop a stronger sense of your business blog’s purpose and focus, so you can avoid the mistake of posting off-topic material and can build a reputation as an expert source of information.

Off-topic posts are just one of 15 common business blogging mistakes outlined in our free ebook, 15 Business Blogging Mistakes and Easy Fixes. Make sure you aren’t committing any of the other 14 blunders either by downloading the book now.

6 Steps To Creating Enviable Brands

Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company.

Download
sb_6StepsToEnviableBrands
Half Dotted Circle Background