SEO is essential to successfully using your website to drive online lead generation and sales, and one of the key technical elements impacting search results is the speed with which your website pages load.
In fact, optimizing load speed was the top-rated SEO tactic cited by more than 3,400 marketers in a recent survey by HubSpot about SEO and other marketing topics. (Download the State of Marketing 2020 – SEO Strategy mini-report for more insights from your peers.)
In addition to being a ranking factor for search engines, page load speed also plays a huge role in UX. How long are you willing to wait for a page to load? Survey says … “one thousand one, one thousand two … Time’s up!” Nearly half of all internet users expect pages to load in 2 seconds or less. Four out of 10 abandon your site if it takes more than 3 seconds.
Check out the other statistics gathered by StayListed for the infographic below:
Of course, there is more to SEO than just page load speed. Along with optimizing your website’s performance in that realm, your SEO strategy should include how your website content is going to influence search engine results.
We outline how to plan website and marketing content to drive better search results in these blog posts:
- Your 2020 Guide to SEO Strategy & The State of Marketing
- Rethinking Search Optimization: Content That Goes Beyond Keywords
- 5-Step Plan to Develop Your Website Content Strategy
- Rate Your Business Website (quiz)
Search engine optimization should be blended in with every other aspect of your marketing strategy, from how you plan content, to how you promote content for sharing and backlinks, and technical improvements to your website. Learn more about how marketers around the globe approach SEO in our latest mini-report, available here: State of Marketing SEO Report.
If you are looking for support in your SEO, content marketing or website creation efforts, let’s chat. Schedule a no-obligation consultation on my calendar here.