--- title: SEO Tops Returns for Time Spent description: Websites that focus on SEO generate more leads. image: https://www.jonespr.net/hubfs/Blog_Images/Blog_230_SEO.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog_230_SEO.jpg) ](https://www.jonespr.net/eight-arms-blog/seo-tops-returns-for-time-spent) # SEO Tops Returns for Time Spent BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![SEO Tops Returns for Time Spent](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_230_SEO.jpg?width=550&name=Blog_230_SEO.jpg "SEO Tops Returns for Time Spent") Time is a limited commodity, especially in a busy marketing department with a limited staff. So where should you devote your limited amount of time in order to maximize your lead generation and sales potential? HubSpot has found that time spent on search engine optimization outperforms other marketing strategies for the most conversions from leads to sales. While its survey respondents spent just 9 percent of their time on SEO, 15 percent of SEO-generated leads converted to sales. [(Click to Tweet)](http://ctt.ec/9lk6R) Here’s why: SEO-generated leads are actively looking for your solutions to their problems. They aren’t simply stumbling across your [content on social media](https://www.jonespr.net/social-media-scheduling-worksheet) or receiving an unsolicited outbound email blast. By maximizing your website’s search potential, you are putting yourself in the path of ready-to-buy prospects. ![SEO Tops Returns for Time Spent](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Graphic.Conversion.SEO.jpg?width=550&name=Graphic.Conversion.SEO.jpg "SEO Tops Returns for Time Spent") So invest the time to carefully optimize your entire website for search. Here’s how to optimize: - [Blog posts](https://www.jonespr.net/inboundaccelerator/5-keyword-opportunities-to-optimize-your-blog-improve-page-rank) - [Landing pages](https://www.jonespr.net/inboundaccelerator/5-ways-to-optimize-your-landing-pages-for-search) - [Images](https://www.jonespr.net/inboundaccelerator/quick-image-changes-super-charge-your-seo) Or set a goal of going through your entire site, page by page, over the next few months using our [On-Page SEO Template](https://www.jonespr.net/on-page-SEO-planning-template). Find instructions [here](https://www.jonespr.net/inboundaccelerator/how-to-overhaul-your-websites-seo-one-page-at-a-time). Your conversion rate will thank you. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![10 Tips To Improve Your Local SEO](https://www.jonespr.net/hs-fs/hubfs/10%20Tips%20To%20Improve%20Your%20Local%20SEO.jpg?width=352&name=10%20Tips%20To%20Improve%20Your%20Local%20SEO.jpg) ](https://www.jonespr.net/eight-arms-blog/10-tips-to-improve-your-local-seo) ### [10 Tips To Improve Your Local SEO](https://www.jonespr.net/eight-arms-blog/10-tips-to-improve-your-local-seo) [![Social Media_ Business Page vs. Personal Profile](https://www.jonespr.net/hs-fs/hubfs/Social%20Media_%20Business%20Page%20vs.%20Personal%20Profile.jpg?width=352&name=Social%20Media_%20Business%20Page%20vs.%20Personal%20Profile.jpg) ](https://www.jonespr.net/eight-arms-blog/social-media-business-page-vs.-personal-profile) ### [Social Media: Business Page vs. Personal Profile](https://www.jonespr.net/eight-arms-blog/social-media-business-page-vs.-personal-profile) [![Social Media Tip_ Using Page Tabs](https://www.jonespr.net/hs-fs/hubfs/Social%20Media%20Tip_%20Using%20Page%20Tabs.jpg?width=352&name=Social%20Media%20Tip_%20Using%20Page%20Tabs.jpg) ](https://www.jonespr.net/eight-arms-blog/social-media-tip-using-page-tabs) ### [Social Media Tip: Using Page Tabs](https://www.jonespr.net/eight-arms-blog/social-media-tip-using-page-tabs) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2016-03-18T13:00:00.000Z", "headline" : "SEO Tops Returns for Time Spent", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog_230_SEO.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/seo-tops-returns-for-time-spent", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```