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Social Media Presence Dominates Online Time

January 15,2016 |BY: Kristin Jones

Social Media Presence Dominates Online Time

We’ve talked in the past about the importance of using longtail keywords to optimize your website for search, since online search is a basic part of consumer research today.

But have you thought about the actual sites where your customers spend the most time?

A full quarter of their time is spent on social media and blogs. More than email. More than games. (Click to tweet)

Social Media Presence Dominates Online Time

What this means for your company is that cultivating a social media presence, and using it effectively, is needed to give you a shot at the more than four and a half hours a week internet users spend on social media.

To do it right, start by setting goals for your digital echo (social media updates and interactions), then start scheduling those updates.

Topics: Lead Generation, Social Media

Social Media Scheduling Worksheet

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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