--- title: Stay Top-of-Mind With Lead Nurturing description: Establish an automated lead nurturing program to place, and keep, your company at top-of-mind with your leads. image: https://www.jonespr.net/hubfs/Blog_Images/Stay_Top-Of-Mind_with_Lead_Nurturing.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Stay_Top-Of-Mind_with_Lead_Nurturing.jpg) ](https://www.jonespr.net/eight-arms-blog/stay-top-of-mind-with-lead-nurturing) # Stay Top-of-Mind With Lead Nurturing BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Stay Top-of-Mind With Lead Nurturing](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Stay_Top-Of-Mind_with_Lead_Nurturing.jpg?width=550&height=330&name=Stay_Top-Of-Mind_with_Lead_Nurturing.jpg "Stay Top-of-Mind With Lead Nurturing")   Quick and consistent. Those are key descriptors for an effective lead nurturing campaign in response to content-driven lead generation on your website.   InsideSales.com found that 35-50 percent of sales go to the vendor that responds first to an inquiry. ([Click to Tweet!](http://ctt.ec/LsA4b)) Automated [lead nurturing](https://www.jonespr.net/introduction-to-lead-nurturing), set to kick in whenever a web [visitor converts](https://www.jonespr.net/convert-to-leads) to a lead by accessing content on your site, can make you that first responder.   When set up correctly, it can also continue to maintain and nourish a lead with additional information to grow sales. In surveys, 66 percent of buyers indicate that consistent and relevant communication is a key in choosing a solution provider, says Genius.com. ([Click to Tweet!](http://ctt.ec/3597l))     **Our advice:** Establish an automated [lead nurturing ](https://www.jonespr.net/introduction-to-lead-nurturing)program to place, and keep, your company at top-of-mind with your leads.   ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/4_of_the_Biggest_Benefits_of_Lead_Nurturing.jpg?width=352&name=4_of_the_Biggest_Benefits_of_Lead_Nurturing.jpg) ](https://www.jonespr.net/eight-arms-blog/4-benefits-of-lead-nurturing) ### [4 of the Biggest Benefits of Lead Nurturing](https://www.jonespr.net/eight-arms-blog/4-benefits-of-lead-nurturing) [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JONESBlog90.9.4.15.NurtureBridgeGap.jpg?width=352&name=JONESBlog90.9.4.15.NurtureBridgeGap.jpg) ](https://www.jonespr.net/eight-arms-blog/who-drops-the-ball-in-the-chasm-between-lead-and-customer) ### [Who Drops the Ball in the Chasm Between Lead and Customer?](https://www.jonespr.net/eight-arms-blog/who-drops-the-ball-in-the-chasm-between-lead-and-customer) [![](https://www.jonespr.net/hs-fs/file-2611533281-jpg/Blog_Images/BlogTips.Feb.16.2015.Automation.jpg?width=352&name=BlogTips.Feb.16.2015.Automation.jpg) ](https://www.jonespr.net/eight-arms-blog/landing-pages-automation-help-nurture-leads) ### [Quick Tips to Keep Up: Landing Pages, Automation Help Nurture Leads](https://www.jonespr.net/eight-arms-blog/landing-pages-automation-help-nurture-leads) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2015-10-05T13:00:00.000Z", "headline" : "Stay Top-of-Mind With Lead Nurturing", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Stay_Top-Of-Mind_with_Lead_Nurturing.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/stay-top-of-mind-with-lead-nurturing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```