Stay Top-of-Mind With Lead Nurturing

Quick and consistent. Those are key descriptors for an effective lead nurturing campaign in response to content-driven lead generation on your website.

InsideSales.com found that 35-50 percent of sales go to the vendor that responds first to an inquiry. (Click to Tweet!) Automated lead nurturing, set to kick in whenever a web visitor converts to a lead by accessing content on your site, can make you that first responder.

When set up correctly, it can also continue to maintain and nourish a lead with additional information to grow sales. In surveys, 66 percent of buyers indicate that consistent and relevant communication is a key in choosing a solution provider, says Genius.com. (Click to Tweet!)  

Our advice: Establish an automated lead nurturing program to place, and keep, your company at top-of-mind with your leads.