LinkedIn is the social media channel of the business world, focused on networking, B2B connections, and professional development. It can play an important role for businesses not only from a traditional marketing standpoint of reaching potential customers, but also establishing a brand and reputation regarding employment, civic involvement, and industry leadership.
With a user base primarily engaged in a traditional business schedule, planning when to schedule your posts to LinkedIn should take those routines into consideration.
LinkedIn users most often log on during the working day. The means your best posting times are when your readers are thinking about business. That means posting first thing in the morning (between 7 and 8 a.m.), to catch those who start their days by catching up on the business world, or in the late afternoon or early evening (between 5 and 6 p.m.) for those who network at the end of the day.
One advantage LinkedIn has over faster-moving platforms like Twitter, where a post may fall out readers’ feeds in less than 30 minutes, is that on LinkedIn content has a longer life and better opportunity of being seen hours or even days after it is published.
Find more details of what, when and how often to post on several social media platforms in our Complete Social Media Guide For Business. You’ll find best practices for Facebook, YouTube, Twitter, Instagram, and of course, LinkedIn, in that post. But no matter which social media channels you choose to target, don’t make the common mistake outlined in our Social Media Problem/Solution Paper to learn how avoid missing opportunities to link your social media followers back to your website.
What questions do you have about how to incorporate social media into your integrated marketing and PR program? Are you maximizing the impact of the content you create for all channels? Schedule a no-obligation consultation to talk through how to generate the greatest ROI with the content you are already developing.