We’ve said before that one of the first steps in planning where you want to go is knowing where you are right now. After all, even Google Maps asks if you want directions from your current location.
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Every PR pro knows it: In any competitive environment you need to keep score in order to know where you stand. After all, if you don’t know whether you’re leading or falling behind, you have no opportunity to change the game plan, make substitutions, or improve your strategy – making it tough to beat the competition.
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Topics: Public Relations, Analyze, Audits
Meet Scott
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
