INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Media Audits: A 12-Point Checklist

September 13,2018 | BY: Kristin Jones

Media audits are a staple of the public relations world: It’s important to know who is saying what about your business, how often, where and when.

That knowledge is just as vital when crafting your marketing strategies, as all communications should be part of a cohesive strategy that works together.

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Topics: Public Relations, Strategy, Analyze, Audit

Rate Your Inbound Marketing Measurement & Analysis (quiz)

July 31,2018 | BY: Kristin Jones

When was the last time you reviewed your blog analytics, or checked on the conversion rates of your top-performing landing pages? How do your numbers match up against your documented goals?

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Topics: Metrics, Analyze, analysis

Blog Metrics to Measure & Use (Part 1-Traffic)

April 12,2018 | BY: Kristin Jones

One of the key steps in any marketing campaign is analysis — reviewing results to find what works, what doesn’t, and how you can improve the next round. Business blogs written to fuel inbound marketing are no different.

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Topics: Blog, Metrics, Analyze, analysis

How Conducting a Media Audit Can Help You Triumph Over Competitors

March 15,2018 | BY: Kristin Jones

Every PR pro knows it: In any competitive environment you need to keep score in order to know where you stand. After all, if you don’t know whether you’re leading or falling behind, you have no opportunity to change the game plan, make substitutions, or improve your strategy – making it tough to beat the competition.

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Topics: Public Relations, Analyze, Audits

Millennial Marketing Mindset: Mobile & Flexible [infographic]

February 16,2018 | BY: Kristin Jones

While all marketers may feel that they are skilled in staying ahead of the technology curve and adapting new ways to communicating their brand’s messaging to their target audience, there are still differences in approach between marketers who are adapting to new technology and those who have grown up as “digital natives.”

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Topics: Analyze, A/B Testing

What Small Business Digital Marketing Looks Like [infographic]

November 03,2017 | BY: Kristin Jones

I’m a small business owner, so I understand the challenges. And I know that one of the key challenges small business owners run up against is finding the time to handle marketing, including digital marketing, amongst all of the other tasks that demand time—employee management and hiring, cash flow, strategy, customer service, and, depending on the type of business, manufacturing, sales, and more.

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Topics: Analyze, Resourcing

Quick Tip: Use HubSpot Reporting Data to Improve Your Blog

October 16,2017 | BY: Kristin Jones

One of the key benefits of using an inbound marketing content management solution like HubSpot is the reporting data provided back to your company.

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Topics: Blog, HubSpot, Analyze

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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