A blog dedicated to advancing inbound marketing and PR


Know What B2B Buyers Want From Your Marketing Content

July 26,2022 | BY: Kristin Jones

The last two years have reinforced my assertions of just how important content is in reaching B2B decision makers. Obviously, I’ve known that for a long time, but recent surveys show that changes in business practices that have occurred as a result of the Covid-19 pandemic have increased the time B2B execs dedicate and the influence they give to content in making purchase decisions.

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Topics: Statistics, Content Strategy, B2B Marketing

Give B2B Buyers the Video Content They Want

July 19,2022 | BY: Kristin Jones

Video is one of the most popular forms of online content—just think of how much time you and those around you spend on YouTube, TikTok, Instagram Reels or watching Facebook Live. It is much more than entertainment.

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Topics: Video, Infographics, B2B Marketing

What B2B Tech Marketers Are Doing in 2022 (infographic)

June 21,2022 | BY: Kristin Jones

B2B tech marketers entered 2022 with a positive outlook, according to research from FINITE and 93x. The reasons?

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Topics: Infographics, Enterprise Software, B2B Marketing

5 Podcasts to Fit All Your Marketing Moods

June 09,2022 | BY: Kristin Jones

Keeping up with what is happening in the marketing world (and technology world, and media world, and all the other interconnected industries we need to understand and work within) can be challenging. We’ve all heard about how the most successful businesspeople dedicate time each day to learning.

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Topics: Marketing Lessons, podcasts, B2B Marketing


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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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