INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Online First Approach Essential for B2B Marketing

November 01,2022 | BY: Kristin Jones

B2B buyers won’t start their research for solutions by picking up the phone and calling you. And, honestly, they don’t want you to call them out of the blue either. (That’s why the infographic below from Growth Strategies 101 points out that cold calls have a success rate of only 2.5 percent.)

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Topics: Statistics, Content Marketing, B2B Marketing

How Marketers Boost B2B Content (infographic)

October 25,2022 | BY: Kristin Jones

You and your team have poured time, energy and inspiration into creating B2B marketing content that you know will resonate with your target audience. Now, how do you get that audience to see it?

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Topics: Social Media, Infographics, Campaign Planning, Content Marketing, Content Strategy, B2B Marketing

How B2B Marketers Will Leverage Video in 2023

October 04,2022 | BY: Kristin Jones

Very few marketers are brand new to video—depending which survey you reference, only between 17 percent and 35 percent of the marketers who used video in their content marketing in 2021 were new to the scene.

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Topics: Statistics, Video, B2B Marketing

4 Times B2B Marketing Was Anything But Boring

August 09,2022 | BY: Kristin Jones

LinkedIn is the social media home of B2B marketing, but even the platform dedicated to business admits that B2B marketing may have a bit of a reputation problem: Many people think it’s boring.

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Topics: Content, Writing, Infographics, B2B Marketing

Know What B2B Buyers Want From Your Marketing Content

July 26,2022 | BY: Kristin Jones

The last two years have reinforced my assertions of just how important content is in reaching B2B decision makers. Obviously, I’ve known that for a long time, but recent surveys show that changes in business practices that have occurred as a result of the Covid-19 pandemic have increased the time B2B execs dedicate and the influence they give to content in making purchase decisions.

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Topics: Statistics, Content Strategy, B2B Marketing

Give B2B Buyers the Video Content They Want

July 19,2022 | BY: Kristin Jones

Video is one of the most popular forms of online content—just think of how much time you and those around you spend on YouTube, TikTok, Instagram Reels or watching Facebook Live. It is much more than entertainment.

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Topics: Video, Infographics, B2B Marketing

What B2B Tech Marketers Are Doing in 2022 (infographic)

June 21,2022 | BY: Kristin Jones

B2B tech marketers entered 2022 with a positive outlook, according to research from FINITE and 93x. The reasons?

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Topics: Infographics, Enterprise Software, B2B Marketing

5 Podcasts to Fit All Your Marketing Moods

June 09,2022 | BY: Kristin Jones

Keeping up with what is happening in the marketing world (and technology world, and media world, and all the other interconnected industries we need to understand and work within) can be challenging. We’ve all heard about how the most successful businesspeople dedicate time each day to learning.

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Topics: Marketing Lessons, podcasts, B2B Marketing

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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