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As you settle into your 2023 content marketing routine, it can be beneficial to see what other B2B marketers are doing. Perhaps there is a new channel or tactic that you should start researching or a tip that will kick your next campaign up a notch.
Read MoreTopics: SEO, Strategy, Statistics, Agency Partners, B2B Marketing
B2B buyers won’t start their research for solutions by picking up the phone and calling you. And, honestly, they don’t want you to call them out of the blue either. (That’s why the infographic below from Growth Strategies 101 points out that cold calls have a success rate of only 2.5 percent.)
Read MoreTopics: Statistics, Content Marketing, B2B Marketing
You and your team have poured time, energy and inspiration into creating B2B marketing content that you know will resonate with your target audience. Now, how do you get that audience to see it?
Read MoreTopics: Social Media, Infographics, Campaign Planning, Content Marketing, Content Strategy, B2B Marketing
Very few marketers are brand new to video—depending which survey you reference, only between 17 percent and 35 percent of the marketers who used video in their content marketing in 2021 were new to the scene.
Read MoreTopics: Statistics, Video, B2B Marketing
LinkedIn is the social media home of B2B marketing, but even the platform dedicated to business admits that B2B marketing may have a bit of a reputation problem: Many people think it’s boring.
Read MoreTopics: Content, Writing, Infographics, B2B Marketing
The last two years have reinforced my assertions of just how important content is in reaching B2B decision makers. Obviously, I’ve known that for a long time, but recent surveys show that changes in business practices that have occurred as a result of the Covid-19 pandemic have increased the time B2B execs dedicate and the influence they give to content in making purchase decisions.
Read MoreTopics: Statistics, Content Strategy, B2B Marketing
Video is one of the most popular forms of online content—just think of how much time you and those around you spend on YouTube, TikTok, Instagram Reels or watching Facebook Live. It is much more than entertainment.
Read MoreTopics: Video, Infographics, B2B Marketing
B2B tech marketers entered 2022 with a positive outlook, according to research from FINITE and 93x. The reasons?
Read MoreTopics: Infographics, Enterprise Software, B2B Marketing
Keeping up with what is happening in the marketing world (and technology world, and media world, and all the other interconnected industries we need to understand and work within) can be challenging. We’ve all heard about how the most successful businesspeople dedicate time each day to learning.
Read MoreTopics: Marketing Lessons, podcasts, B2B Marketing
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
