INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Cross-Department Alignment Maximizes All Content: Paid, Owned & Earned

April 14,2021 | BY: Kristin Jones

When multiple departments involved in a brand’s messaging operate in silos, opportunities are lost because competition—for results, for budget, and for other resources—squeezes out cooperation.

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Topics: Public Relations, Campaign Planning, Integrated Marketing & PR

Your Multi-Channel Content Marketing Checklist (Part 1: All About The Website)

January 26,2021 | BY: Kristin Jones

How many different kinds of content marketing materials did you include in your last B2B marketing campaign? Which channels did you use to reach your target audience?

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Topics: Website, Content Creation, Campaign Planning, Content Strategy

How to Use Our Scorecard For Brands & Campaign Names (free download)

September 29,2020 | BY: Scott Muff

Choosing a name isn’t always easy. Just ask any parent—while some have known what they would name their kids since they were kids themselves, others like a friend of mine almost end up bringing home “Baby Boy Lastname” from the hospital because they just can’t decide.

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Topics: Branding, Campaign Planning

How To Plan Your Business Blog Calendar (free template)

July 28,2020 | BY: Scott Muff

There are many reasons a business blog should be a part of your content marketing strategy. Business blogs improve your website’s SEO and search rankings. They establish authority and thought leadership in your industry. Blogging provides opportunities to engage with readers and can be used in conjunction with other marketing strategies for lead generation. (More on why you should, or shouldn’t, use a business blog: 7 Reasons You Shouldn’t Have a Business Blog.)

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Topics: Business Blog, Planning, Campaign Planning

Plan A Year’s Worth Of Marketing Campaigns (free template)

February 27,2020 | BY: Kristin Jones

As I recently reviewed our website, blog and lead generation metrics, it was interesting to note how most of our most popular downloads from the Inbound Marketing Learning Library are templates. It’s easy to see that our readers are looking for tools that can make their marketing and PR tasks simpler, and I’m glad we are able to provide those tools.

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Topics: Strategy, Campaign Planning

How To Plan Complete Integrated Marketing & PR Campaigns (video)

February 07,2020 | BY: Kristin Jones

 

Effective marketing and PR strategies need to be designed, from the beginning, to reach prospects and customers at every point along the buyers’ journey. If you miss stages along the way, you’ll know it because conversion rates will suffer.

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Topics: Campaign Planning, Integrated Marketing & PR, Content Strategy, Video blog posts

5 Elements Of A Complete Marketing Content Package (video)

November 15,2019 | BY: Kristin Jones

Successful content or inbound marketing requires working from an established strategy to create comprehensive campaigns that touch on all content distribution channels to reach the most potential sales prospects and engage them in ways that generate qualified leads and closed deals.

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Topics: Planning, Public Relations, Content, Campaign Planning, Integrated Marketing & PR, Video blog posts

Lessons From 15 Years: Integrate PR & Marketing To Maximize Results

October 17,2019 | BY: Kristin Jones

If you have been following my 15 Lessons From 15 Years series of blog posts (this is post #11), you may remember that when I discussed the key steps to successful marketing in the healthcare IT arena, I said that integrating PR and marketing was essential.

In fact, it is so important for all industries, not just that one, that I felt I needed to revisit the concept and walk you through the steps we follow to ensure that all communications create a cohesive message and focus on reaching the same corporate goals.

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Topics: Sales Funnel, Public Relations, Content Creation, Campaign Planning, Marketing Lessons, Integrated Marketing & PR

Lessons From 15 Years Of Marketing: Integrate Marketing & PR To Reach Healthcare IT Decision-Makers

September 10,2019 | BY: Kristin Jones

In my last two articles in this series of lessons in marketing, I’ve talked about the importance of trust when dealing with finances and money, and the importance of understanding the science when marketing in the life sciences industry. Healthcare IT is another field in which decisions are made slowly, based on data and authority.

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Topics: Healthcare Marketing, Campaign Planning, Marketing Lessons

10 Steps To Inbound Marketing Campaigns (And 20+ Tools To Complete Them)

July 16,2019 | BY: Kristin Jones

Are you looking for a way to generate qualified leads that doesn’t involve cold calls, mass mailings (digital or print), or a heavy investment in paid advertising? Maybe a strategy that will not only provide leads, but also establish your company as a thought leader in your industry and a trusted source of information for current customers and prospects alike?

That is what inbound marketing can do. And often for a lower cost-per-lead than traditional outbound marketing. So, what do you need to do to create your first inbound marketing campaign?

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Topics: Inbound Marketing, Strategy, Campaign Planning

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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