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The core principle behind inbound marketing for B2B brands — whether in healthcare, technology, software or others — is that the content created is designed to have value to prospects and customers. It is not strictly focused on selling something, but rather on teaching or reaching leads in a way that shows how they can best use your product or service to improve their own bottom line.
Read MoreTopics: Campaign Planning, Content, Lead Generation
If you take time to read through the history of the Inbound Accelerator, you’ll see, if the name didn’t already give it away, that at JONES we are true proponents of inbound marketing. We believe in providing the information prospects are seeking, when and where they want to access it, not in blasting it at them through random mass email marketing or untested paid online marketing.
Read MoreTopics: Inbound Marketing, Campaign Planning, Strategy, Email
If you were to write a Christmas wish list for your marketing department, what would it include?
I envision mine as a “12 Days of Christmas” style countdown, that combines to create a fantastic inbound marketing campaign, all in one neat package and ready to go.
Read MoreTopics: Inbound Marketing, Build a Content Strategy, Campaign Planning, Lead Generation
It’s December 5 - how many times have you heard your favorite (or most-hated) holiday song?
While a partridge in a pear tree sounds romantic as a gift, and I don’t know of many people who would turn down five gold rings, some of other gifts bestowed in those infamous 12 days are more than little over-the-top.
Read MoreTopics: Inbound Marketing, Build a Content Strategy, Campaign Planning, Lead Generation
A key component to a complete inbound marketing campaign is the downloadable asset or offer. It is this piece of valuable information, insight, or assistance that triggers conversion and online lead generation.
Read MoreTopics: Inbound Marketing, Build a Content Strategy, Campaign Planning, Lead Generation
Thanksgiving is just around the corner, Christmas following close behind, which means people like me who love to cook are knee-deep in Pinterest, Instagram, and even old family cookbooks picking out the perfect menu for the family dinners, cocktail parties, and cookie bake-offs those holidays bring.
Read MoreTopics: Inbound Marketing, Build a Content Strategy, Campaign Planning
I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? Meet Kristin
