INBOUND ACCELERATOR

You and your team have poured time, energy and inspiration into creating B2B marketing content that you know will resonate with your target audience. Now, how do you get that audience to see it?

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Topics: Social Media, Infographics, Campaign Planning, Content Marketing, Content Strategy, B2B Marketing

Often, the most magnificent views and most spectacular scenery are in places casual hikers aren’t quite comfortable going alone. In fact, we may not even know that they exist unless we hook up with someone who understands what we would love to see and knows how to get us there.

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Topics: Infographics, Campaign Planning, Content Marketing

In these times of tweets with a half-life of just minutes, live video and content that explodes and goes viral in hours, only to be forgotten by the end of the week, it may seem that advance planning is a luxury marketers just don’t have. Or, worse, a negative that slows reactions and stifles creativity.

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Topics: Planning, Public Relations, Campaign Planning

Too often, marketers and corporate communications leaders have the tendency to believe that a strategy or campaign has to have a singular goal and focus: either brand awareness or demand gen. One or the other.

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Topics: Branding, Lead Generation, Campaign Planning, Integrated Marketing & PR

When multiple departments involved in a brand’s messaging operate in silos, opportunities are lost because competition—for results, for budget, and for other resources—squeezes out cooperation.

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Topics: Public Relations, Campaign Planning, Integrated Marketing & PR

How many different kinds of content marketing materials did you include in your last B2B marketing campaign? Which channels did you use to reach your target audience?

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Topics: Website, Content Creation, Campaign Planning, Content Strategy

Choosing a name isn’t always easy. Just ask any parent—while some have known what they would name their kids since they were kids themselves, others like a friend of mine almost end up bringing home “Baby Boy Lastname” from the hospital because they just can’t decide.

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Topics: Branding, Campaign Planning

There are many reasons a business blog should be a part of your content marketing strategy. Business blogs improve your website’s SEO and search rankings. They establish authority and thought leadership in your industry. Blogging provides opportunities to engage with readers and can be used in conjunction with other marketing strategies for lead generation. (More on why you should, or shouldn’t, use a business blog: 7 Reasons You Shouldn’t Have a Business Blog.)

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Topics: Business Blog, Planning, Campaign Planning, Templates

As I recently reviewed our website, blog and lead generation metrics, it was interesting to note how most of our most popular downloads from the Inbound Marketing Learning Library are templates. It’s easy to see that our readers are looking for tools that can make their marketing and PR tasks simpler, and I’m glad we are able to provide those tools.

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Topics: Strategy, Campaign Planning, Templates

 

Effective marketing and PR strategies need to be designed, from the beginning, to reach prospects and customers at every point along the buyers’ journey. If you miss stages along the way, you’ll know it because conversion rates will suffer.

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Topics: Campaign Planning, Integrated Marketing & PR, Content Strategy, Video blog posts