A blog dedicated to advancing inbound marketing and PR


How To Create & Use A Content Sales Funnel

July 29,2020 | BY: Kristin Jones

Creating marketing campaigns and the content that fuels them is simpler when you have a roadmap to follow or a template to guide your planning. A content marketing funnel (also called a sales funnel) provides the perfect way to think through your strategy from building awareness to closing the deal.

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Topics: Sales Funnel, Create Valuable Content, Content Marketing

Newsjacking: Turn Today’s News Into Tomorrow’s Sales Leads

November 07,2017 | BY: Kristin Jones


Newsjacking is a tested technique for writing blog posts, whether it is highly specific, such as reviewing the latest technology release from Apple, or more vague, following seasonal themes such as back to school or holidays.

You can put that same technique to work when creating downloadable assets.

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Topics: Create Valuable Content, Build a Content Strategy

Why Creating Great Content Matters

October 03,2017 | BY: Kristin Jones

We get it: creating great content is tough. So tough, in fact, that 46 percent of respondents to a survey by Ascend2 labeled relevant content creation as one of the most difficult marketing tasks.

Sometimes it’s easy to think maybe content doesn’t have to be great—after all, have you seen some of the stuff that goes viral? And isn’t volume the key?

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Topics: Inbound Marketing, Create Valuable Content, Build a Content Strategy


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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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