A blog dedicated to advancing inbound marketing and PR


Newsjacking: Turn Today’s News Into Tomorrow’s Sales Leads

November 07,2017 | BY: Kristin Jones


Newsjacking is a tested technique for writing blog posts, whether it is highly specific, such as reviewing the latest technology release from Apple, or more vague, following seasonal themes such as back to school or holidays.

You can put that same technique to work when creating downloadable assets.

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Topics: Create Valuable Content, Build a Content Strategy

Why Creating Great Content Matters

October 03,2017 | BY: Kristin Jones

We get it: creating great content is tough. So tough, in fact, that 46 percent of respondents to a survey by Ascend2 labeled relevant content creation as one of the most difficult marketing tasks.

Sometimes it’s easy to think maybe content doesn’t have to be great—after all, have you seen some of the stuff that goes viral? And isn’t volume the key?

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Topics: Inbound Marketing, Create Valuable Content, Build a Content Strategy


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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landing page content template


comprehensive guide to designing and executing ctas