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Creating marketing campaigns and the content that fuels them is simpler when you have a roadmap to follow or a template to guide your planning. A content marketing funnel (also called a sales funnel) provides the perfect way to think through your strategy from building awareness to closing the deal.
Read MoreTopics: Sales Funnel, Create Valuable Content, Content Marketing
Newsjacking is a tested technique for writing blog posts, whether it is highly specific, such as reviewing the latest technology release from Apple, or more vague, following seasonal themes such as back to school or holidays.
You can put that same technique to work when creating downloadable assets.
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We get it: creating great content is tough. So tough, in fact, that 46 percent of respondents to a survey by Ascend2 labeled relevant content creation as one of the most difficult marketing tasks.
Sometimes it’s easy to think maybe content doesn’t have to be great—after all, have you seen some of the stuff that goes viral? And isn’t volume the key?
Read MoreTopics: Inbound Marketing, Create Valuable Content, Build a Content Strategy
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
