INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Client Success: Avanti Takes Advantage of Full-Service Support from Blogging to Webinars

September 13,2022 | BY: Scott Muff

Developing full-funnel campaigns can be challenging for small in-house marketing teams without access to individuals dedicated to design, copywriting, marketing technology and automation, web development, video scripting and creation, and more. But those full-funnel “A-Z style” campaigns are a powerful way of building brand awareness and turning that awareness into lead generation and sales.

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Topics: Website, Email, Content Creation, Enterprise Software, Content Strategy, Client Success Stories, Webinars

What B2B Tech Marketers Are Doing in 2022 (infographic)

June 21,2022 | BY: Kristin Jones

B2B tech marketers entered 2022 with a positive outlook, according to research from FINITE and 93x. The reasons?

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Topics: Infographics, Enterprise Software, B2B Marketing

Client Success: New Look, Flexible Interface For Avanti Website

March 25,2022 | BY: Scott Muff

When Avanti Systems, which had been working with JONES for a more than a year already, became a part of international printing hardware and software corporation Ricoh, it was time to rethink the company’s existing website.

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Topics: Website, HubSpot, Enterprise Software, Client Success Stories

B2B Marketing: Reaching IT Decision Makers in 2021 (infographic)

October 26,2021 | BY: Scott Muff

We have long understood that B2B decision makers, especially those involved in making technology and software purchase decisions, do their research first.

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Topics: Infographics, Enterprise Software, Content Strategy, Webinars

Benefits of Content Marketing For Enterprise Software Brands

May 11,2021 | BY: Scott Muff

In a complex industry centered around information and data, it is no wonder that enterprise software marketers find results in content marketing. When buyers are making decisions about solutions that may need to scale to fit the needs of thousands of employees, often in dozens of locations, the decision-making process is methodical and relies on detailed information and trust.

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Topics: Content, Content Marketing, Enterprise Software

Marketing B2B Software: Know What Buyers Want Today (infographic)

March 19,2021 | BY: Scott Muff

Business and enterprise software marketing requires a unique approach to provide what B2B buyers want to know and where they find the information used to make decisions. And the challenges of the Covid-19 pandemic, both in budgeting and in how business is conducted, have accentuated some disconnects between vendors and buyers, according to September 2020 research by TrustRadius.

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Topics: Infographics, Enterprise Software

Client Success: A Look Back At Our Early Experience

November 07,2019 | BY: Kristin Jones

While I love sharing recent successes of my clients (such as these top-notch PR and marketing efforts by QPS and West), it is also rewarding to look back and reminisce about some of my first clients, and how what I learned then is still guiding my strategies today.

Enterprise software is one industry I’ve worked in for years, and which has provided some of my most exciting moments, including helping to launch one of the first SaaS (software as a service) businesses, before the acronym became known and understood.

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Topics: Public Relations, Enterprise Software, Client Success Stories

Lessons From 15 Years: Marketing SaaS Relies On Analyst Relations, Case Studies & References

June 11,2019 | BY: Kristin Jones

While marketing as a science and art may rely on a few universal rules and standard tactics, each industry presents nuanced needs and challenges. B2B marketing, particularly in the enterprise software industry, is a unique environment where gimmicks just don’t work.

How do I know? I’ve been deeply involved in the software and technology industries most of my career as a corporate communications team member, an agency representative and as an agency owner. I’ve learned a lot about enterprise software and how to effectively market it (or to market a technology company by positioning it for acquisition) along the way.

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Topics: Content, Audits, Marketing Lessons, Analyst relations, Enterprise Software, Client Success Stories

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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