INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Benefits of Content Marketing For Enterprise Software Brands

May 11,2021 | BY: Scott Muff

In a complex industry centered around information and data, it is no wonder that enterprise software marketers find results in content marketing. When buyers are making decisions about solutions that may need to scale to fit the needs of thousands of employees, often in dozens of locations, the decision-making process is methodical and relies on detailed information and trust.

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Topics: Content, Content Marketing, Enterprise Software

Marketing B2B Software: Know What Buyers Want Today (infographic)

March 19,2021 | BY: Scott Muff

Business and enterprise software marketing requires a unique approach to provide what B2B buyers want to know and where they find the information used to make decisions. And the challenges of the Covid-19 pandemic, both in budgeting and in how business is conducted, have accentuated some disconnects between vendors and buyers, according to September 2020 research by TrustRadius.

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Topics: Enterprise Software

Client Success: A Look Back At Our Early Experience

November 07,2019 | BY: Kristin Jones

While I love sharing recent successes of my clients (such as these top-notch PR and marketing efforts by QPS and West), it is also rewarding to look back and reminisce about some of my first clients, and how what I learned then is still guiding my strategies today.

Enterprise software is one industry I’ve worked in for years, and which has provided some of my most exciting moments, including helping to launch one of the first SaaS (software as a service) businesses, before the acronym became known and understood.

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Topics: Public Relations, Enterprise Software, Client Success Stories

Lessons From 15 Years: Marketing Enterprise Software Relies On Analyst Relations, Case Studies & References

June 11,2019 | BY: Kristin Jones

While marketing as a science and art may rely on a few universal rules and standard tactics, each industry presents nuanced needs and challenges. B2B marketing, particularly in the enterprise software industry, is a unique environment where gimmicks just don’t work.

How do I know? I’ve been deeply involved in the software and technology industries most of my career as a corporate communications team member, an agency representative and as an agency owner. I’ve learned a lot about enterprise software and how to effectively market it (or to market a technology company by positioning it for acquisition) along the way.

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Topics: Content, Audits, Marketing Lessons, Analyst relations, Enterprise Software, Client Success Stories

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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