INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Client Success: Consumer Surveys Yield B2B Selling Points

October 30,2020 | BY: Kristin Jones

Sometimes, the best approach to take in B2B marketing is to think about your customer’s customer.

Read More

Topics: Audits, Bylined Articles, Surveys, FinTech marketing

Lessons From 15 Years Of Marketing: FinTech Marketing Starts With Authority And Trust

August 06,2019 | BY: Kristin Jones

There was a day when a key part of a financial company’s branding strategy was based on a physical portrayal of its stability: the building itself. Large, solid, imposing structures, bank buildings have long been emblematic of the way the institutions want their customers to perceive them.

But with the rapid and nearly complete shift of financial services to digital and largely invisible infrastructures in the last 25 years, the need to build a brand identify of stability, authority and trust can no longer be met with a concrete structure. Particularly in the B2B financial technology arena, that brand identity must be built through careful curation of thought leadership, content and analyst relationships.

Read More

Topics: Bylined Articles, Surveys, Marketing Lessons, Analyst relations, FinTech marketing

Lessons From 15 Years: Remember Not All B2C Purchase Decisions Are Emotional Impulse Buys

July 11,2019 | BY: Kristin Jones

It can be tempting to think of all B2C marketing as being the type of impulse decision to which you can appeal with an emotion-driven campaign showing happy, strong, cool people. Not everything is as simple as a refreshing soft drink on a hot day or a pair of shoes that totally make the outfit.

At JONES, we have experienced the side of B2C marketing that requires engaging consumers with useable and useful information, understanding that larger investments have a longer sales cycle, and that especially now, with the world in our pocket, consumers research a wide range of products before making their final decision. The lessons we’ve learned through marketing financial services, higher education, personal electronics and even nutritional supplements for endurance athletes can be applied to a wide range of other B2C products and services.

Read More

Topics: Social Media, Public Relations, Personas, Marketing Lessons, Life Sciences, Education marketing, Client Success Stories, FinTech marketing

Real Life Stories of Leveraging Earned Media for Marketing Success

April 19,2016 | BY: Kristin Jones

 

Once upon a time, the PR department was in charge of “earning” media coverage, and marketing/advertising paid for exposure. When large organizations have deep pockets to pay for that approach, it can work well (though not as well as it used to - hence the rise of inbound marketing).

Read More

Topics: Public Relations, Content, Integrated Marketing & PR, Education marketing, Client Success Stories, FinTech marketing

0 Comments

Meet Scott

scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

Connect with Scott

Subscribe to the Inbound Accelerator

 

landing page content template

 

comprehensive guide to designing and executing ctas