Just text is not enough.
Even adding images and video may not be enough.
Think about expanding your marketing content beyond something for your audience to passively consume to something that requires the audience to actively engage.
Read MoreJust text is not enough.
Even adding images and video may not be enough.
Think about expanding your marketing content beyond something for your audience to passively consume to something that requires the audience to actively engage.
Read MoreTopics: Website, Content, Interactive Content
In the deluge of content flooding websites, email inboxes and social media feeds, it is harder and harder to stand out or make an impression. Readers are fatigued in many cases, and simply don’t stay engaged with content that seems to have little to differentiate it from all the rest they see.
Read MoreTopics: Content Creation, Content Strategy, Interactive Content
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott