Just text is not enough.
Even adding images and video may not be enough.
Think about expanding your marketing content beyond something for your audience to passively consume to something that requires the audience to actively engage.
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In the deluge of content flooding websites, email inboxes and social media feeds, it is harder and harder to stand out or make an impression. Readers are fatigued in many cases, and simply don’t stay engaged with content that seems to have little to differentiate it from all the rest they see.
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Topics: Content Creation, Content Strategy, Interactive Content
Meet Scott
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
