INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

10 Questions to Ask When Planning a B2B Webinar

October 21,2021 | BY: Scott Muff

In a time when in-person events are still slow to return, and many businesses even slower to send their employees back into those settings, finding alternative ways of reaching prospects, customers and even internal audiences with educational presentations is key.

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Topics: Lead Generation, Content Strategy, Webinars

How To Qualify Leads Before Turning Them Over To Sales [free checklist template]

August 18,2020 | BY: Scott Muff

If we asked your sales team today where their best leads come from, what would they say?

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Topics: Lead Nurturing, Lead Generation, Lead Qualification, Sales-Marketing Alignment

Why You Should Start A Business Blog Now: SEO & Lead Generation

May 12,2020 | BY: Scott Muff

Business blogs have been around for more than a decade, and in some reports they are losing ground to other content strategies in marketers’ arsenals. So, if you don’t already have a business blog, why should you start one now?

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Topics: SEO, Lead Generation, Business Blog

An Inside Look At Our Lead Generation Superstars

February 13,2020 | BY: Kristin Jones

In marketing, as with almost any endeavor, there is theory and there is reality. Just ask any veteran of a given profession who has recently had a conversation with a freshly-graduated newcomer full of ideas about “how it works” that come from classes and books.

Those classes and books are great, and should be very close to what happens on the ground and in the trenches, but real-world results can also be much different. Which is why it pays to take time to review your actual results and see how they compare to what you would have expected based on best practices and industry averages.

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Topics: Lead Nurturing, Lead Generation, Landing Pages, Content, Analytics

4 Website Design Trends You’ll See in 2020

January 14,2020 | BY: Kristin Jones

Is 2020 the year your company refreshes its online look with an updated website? Or launches a new brand or branding that means building a new site from scratch?

Here are the design trends you’ll want to keep in mind to build an effective website that not only looks great, but performs from the first click.

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Topics: Lead Generation, Website

Real Life Examples of Downloadable Offers For Inbound Marketing

September 18,2018 | BY: Kristin Jones

The core principle behind inbound marketing for B2B brands — whether in healthcare, technology, software or others — is that the content created is designed to have value to prospects and customers. It is not strictly focused on selling something, but rather on teaching or reaching leads in a way that shows how they can best use your product or service to improve their own bottom line.

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Topics: Lead Generation, Content, Campaign Planning

What Inspires Visitors to Download Content?

June 07,2018 | BY: Kristin Jones

Inbound marketing is focused around a few seemingly simple steps to generate online leads:

  1. Write blog posts that address customer pain points to boost SEO and attract visitors.

  2. Further promote those posts through social media.

  3. Use posts to link to downloadable content and other offers gated behind landing pages, capturing lead information from the landing page forms.

Sounds simple, but there are plenty of potential stumbling blocks along the way.

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Topics: Lead Generation, Content

5 Types Of Business Blog Readers: Which Are You Reaching?

April 10,2018 | BY: Kristin Jones

 

We’ve said that it is important to write blog posts for readers. (See here.) But that brings up a key question: Who are your readers? And who do you want to have as readers?

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Topics: Sales Funnel, Lead Generation, Business Blog, Content Creation

Business Blogging Benchmarks That Impact Traffic & Leads

April 06,2018 | BY: Kristin Jones

Two questions are at the center of developing a business blog strategy to drive inbound marketing:

How often should I publish blog posts?

How long will it take to have a sizeable impact on my website traffic and lead generation?

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Topics: Lead Generation, Business Blog, Metrics, Infographics

12 Days of an Inbound Marketing Christmas [Part 2]

December 07,2017 | BY: Kristin Jones

If you were to write a Christmas wish list for your marketing department, what would it include?

I envision mine as a “12 Days of Christmas” style countdown, that combines to create a fantastic inbound marketing campaign, all in one neat package and ready to go.

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Topics: Lead Generation, Inbound Marketing, Campaign Planning, Content Strategy

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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