INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Your 7-Step Inbound Marketing Lead Gen Flowchart

November 22,2022 | BY: Kristin Jones

The basic concept of inbound marketing sounds simple: create content your audience wants, promote it, convert them to leads, and done!

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Topics: Lead Generation, Inbound Marketing, Strategy

The Omnichannel Answer to B2B Demand Gen (infographic)

April 28,2022 | BY: Kristin Jones

How many different marketing channels does your B2B brand use in its demand generation strategy? The possible combinations may seem almost endless, factoring in all the available social media channels, plus blogs, webinars, lead-gen offers, email, PPC, organic SEO, apps …

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Topics: Lead Generation, HubSpot, Infographics, Integrated Marketing & PR, Omnichannel Marketing

Brand Awareness vs. Demand Gen: It’s Not An Either/Or Situation

March 31,2022 | BY: Kristin Jones

Too often, marketers and corporate communications leaders have the tendency to believe that a strategy or campaign has to have a singular goal and focus: either brand awareness or demand gen. One or the other.

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Topics: Branding, Lead Generation, Campaign Planning, Integrated Marketing & PR

10 Questions to Ask When Planning a B2B Webinar

October 21,2021 | BY: Scott Muff

In a time when in-person events are still slow to return, and many businesses even slower to send their employees back into those settings, finding alternative ways of reaching prospects, customers and even internal audiences with educational presentations is key.

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Topics: Lead Generation, Content Strategy, Webinars

How To Qualify Leads Before Turning Them Over To Sales [free checklist template]

August 18,2020 | BY: Scott Muff

If we asked your sales team today where their best leads come from, what would they say?

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Topics: Lead Nurturing, Lead Generation, Lead Qualification, Sales-Marketing Alignment, Templates

Why You Should Start A Business Blog Now: SEO & Lead Generation

May 12,2020 | BY: Scott Muff

Business blogs have been around for more than a decade, and in some reports they are losing ground to other content strategies in marketers’ arsenals. So, if you don’t already have a business blog, why should you start one now?

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Topics: SEO, Lead Generation, Business Blog

An Inside Look At Our Lead Generation Superstars

February 13,2020 | BY: Kristin Jones

In marketing, as with almost any endeavor, there is theory and there is reality. Just ask any veteran of a given profession who has recently had a conversation with a freshly-graduated newcomer full of ideas about “how it works” that come from classes and books.

Those classes and books are great, and should be very close to what happens on the ground and in the trenches, but real-world results can also be much different. Which is why it pays to take time to review your actual results and see how they compare to what you would have expected based on best practices and industry averages.

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Topics: Lead Nurturing, Lead Generation, Landing Pages, Content, Analytics

4 Website Design Trends You’ll See in 2020

January 14,2020 | BY: Kristin Jones

Is 2020 the year your company refreshes its online look with an updated website? Or launches a new brand or branding that means building a new site from scratch?

Here are the design trends you’ll want to keep in mind to build an effective website that not only looks great, but performs from the first click.

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Topics: Lead Generation, Website

Real Life Examples of Downloadable Offers For Inbound Marketing

September 18,2018 | BY: Kristin Jones

The core principle behind inbound marketing for B2B brands — whether in healthcare, technology, software or others — is that the content created is designed to have value to prospects and customers. It is not strictly focused on selling something, but rather on teaching or reaching leads in a way that shows how they can best use your product or service to improve their own bottom line.

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Topics: Lead Generation, Content, Campaign Planning

What Inspires Visitors to Download Content?

June 07,2018 | BY: Kristin Jones

Inbound marketing is focused around a few seemingly simple steps to generate online leads:

  1. Write blog posts that address customer pain points to boost SEO and attract visitors.

  2. Further promote those posts through social media.

  3. Use posts to link to downloadable content and other offers gated behind landing pages, capturing lead information from the landing page forms.

Sounds simple, but there are plenty of potential stumbling blocks along the way.

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Topics: Lead Generation, Content

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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