If we asked your sales team today where their best leads come from, what would they say?
Read MoreAugust 18,2020 | BY: Scott Muff
Topics: Lead Nurturing, Lead Generation, Lead Qualification, Sales-Marketing Alignment
Business blogs have been around for more than a decade, and in some reports they are losing ground to other content strategies in marketers’ arsenals. So, if you don’t already have a business blog, why should you start one now?
Read MoreTopics: SEO, Lead Generation, Business Blog
In marketing, as with almost any endeavor, there is theory and there is reality. Just ask any veteran of a given profession who has recently had a conversation with a freshly-graduated newcomer full of ideas about “how it works” that come from classes and books.
Those classes and books are great, and should be very close to what happens on the ground and in the trenches, but real-world results can also be much different. Which is why it pays to take time to review your actual results and see how they compare to what you would have expected based on best practices and industry averages.
Read MoreTopics: Lead Nurturing, Lead Generation, Landing Pages, Content, Analytics
Is 2020 the year your company refreshes its online look with an updated website? Or launches a new brand or branding that means building a new site from scratch?
Here are the design trends you’ll want to keep in mind to build an effective website that not only looks great, but performs from the first click.
Read MoreTopics: Lead Generation, Website
September 18,2018 | BY: Kristin Jones
The core principle behind inbound marketing for B2B brands — whether in healthcare, technology, software or others — is that the content created is designed to have value to prospects and customers. It is not strictly focused on selling something, but rather on teaching or reaching leads in a way that shows how they can best use your product or service to improve their own bottom line.
Read MoreTopics: Lead Generation, Content, Campaign Planning
Inbound marketing is focused around a few seemingly simple steps to generate online leads:
Write blog posts that address customer pain points to boost SEO and attract visitors.
Further promote those posts through social media.
Use posts to link to downloadable content and other offers gated behind landing pages, capturing lead information from the landing page forms.
Sounds simple, but there are plenty of potential stumbling blocks along the way.
Read MoreTopics: Lead Generation, Content
We’ve said that it is important to write blog posts for readers. (See here.) But that brings up a key question: Who are your readers? And who do you want to have as readers?
Read MoreTopics: Sales Funnel, Lead Generation, Business Blog, Content Creation
Two questions are at the center of developing a business blog strategy to drive inbound marketing:
How often should I publish blog posts?
How long will it take to have a sizeable impact on my website traffic and lead generation?
Read MoreTopics: Lead Generation, Business Blog, Metrics, Infographics
If you were to write a Christmas wish list for your marketing department, what would it include?
I envision mine as a “12 Days of Christmas” style countdown, that combines to create a fantastic inbound marketing campaign, all in one neat package and ready to go.
Read MoreTopics: Lead Generation, Inbound Marketing, Campaign Planning, Content Strategy
It’s December 5 - how many times have you heard your favorite (or most-hated) holiday song?
While a partridge in a pear tree sounds romantic as a gift, and I don’t know of many people who would turn down five gold rings, some of other gifts bestowed in those infamous 12 days are more than little over-the-top.
Read MoreTopics: Lead Generation, Inbound Marketing, Campaign Planning, Content Strategy
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott