The basic concept of inbound marketing sounds simple: create content your audience wants, promote it, convert them to leads, and done!
Read MoreThe basic concept of inbound marketing sounds simple: create content your audience wants, promote it, convert them to leads, and done!
Read MoreTopics: Lead Generation, Inbound Marketing, Strategy
How many different marketing channels does your B2B brand use in its demand generation strategy? The possible combinations may seem almost endless, factoring in all the available social media channels, plus blogs, webinars, lead-gen offers, email, PPC, organic SEO, apps …
Read MoreTopics: Lead Generation, HubSpot, Infographics, Integrated Marketing & PR, Omnichannel Marketing
Too often, marketers and corporate communications leaders have the tendency to believe that a strategy or campaign has to have a singular goal and focus: either brand awareness or demand gen. One or the other.
Read MoreTopics: Branding, Lead Generation, Campaign Planning, Integrated Marketing & PR
In a time when in-person events are still slow to return, and many businesses even slower to send their employees back into those settings, finding alternative ways of reaching prospects, customers and even internal audiences with educational presentations is key.
Read MoreTopics: Lead Generation, Content Strategy, Webinars
August 18,2020 | BY: Scott Muff
Topics: Lead Nurturing, Lead Generation, Lead Qualification, Sales-Marketing Alignment, Templates
Business blogs have been around for more than a decade, and in some reports they are losing ground to other content strategies in marketers’ arsenals. So, if you don’t already have a business blog, why should you start one now?
Read MoreTopics: SEO, Lead Generation, Business Blog
In marketing, as with almost any endeavor, there is theory and there is reality. Just ask any veteran of a given profession who has recently had a conversation with a freshly-graduated newcomer full of ideas about “how it works” that come from classes and books.
Those classes and books are great, and should be very close to what happens on the ground and in the trenches, but real-world results can also be much different. Which is why it pays to take time to review your actual results and see how they compare to what you would have expected based on best practices and industry averages.
Read MoreTopics: Lead Nurturing, Lead Generation, Landing Pages, Content, Analytics
Is 2020 the year your company refreshes its online look with an updated website? Or launches a new brand or branding that means building a new site from scratch?
Here are the design trends you’ll want to keep in mind to build an effective website that not only looks great, but performs from the first click.
Read MoreTopics: Lead Generation, Website
September 18,2018 | BY: Kristin Jones
The core principle behind inbound marketing for B2B brands — whether in healthcare, technology, software or others — is that the content created is designed to have value to prospects and customers. It is not strictly focused on selling something, but rather on teaching or reaching leads in a way that shows how they can best use your product or service to improve their own bottom line.
Read MoreTopics: Lead Generation, Content, Campaign Planning
Inbound marketing is focused around a few seemingly simple steps to generate online leads:
Write blog posts that address customer pain points to boost SEO and attract visitors.
Further promote those posts through social media.
Use posts to link to downloadable content and other offers gated behind landing pages, capturing lead information from the landing page forms.
Sounds simple, but there are plenty of potential stumbling blocks along the way.
Read MoreTopics: Lead Generation, Content
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott