INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

The Best of 2022: Blog Posts and Marketing Resources Our Readers Loved

December 27,2022 | BY: Kristin Jones

Each year, as we wind down (or are scrambling to meet year-end targets) in these weeks between Thanksgiving and New Year’s, I budget a little time to look at our blog and inbound marketing library metrics to get a feel for what was on our readers’ minds in the past year. What content were they searching for and finding on our site?

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Topics: Lead Nurturing, Audits, Content Strategy

The Science Behind Lead Conversion Success (video)

September 20,2022 | BY: Kristin Jones

Marketing isn’t really rocket science.

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Topics: Lead Nurturing, Lead Qualification, Video blog posts

Don’t Let These Mistakes Sink Your Inbound Marketing Campaign

February 03,2021 | BY: Scott Muff

In the game of Battleship, the largest ship on the board is the aircraft carrier, and taking it out requires five direct hits. But some of the smaller ships can only sustain a couple of hits before they no longer stay afloat.

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Topics: Lead Nurturing, Inbound Marketing, Content, Personas, Sales-Marketing Alignment

B2B Lead Generation: 21 Things You Need To Know

December 16,2020 | BY: Kristin Jones

What is your greatest challenge as a B2B marketer? Let me guess—I bet I know the answer.

Lead generation?

That was actually a fairly sure bet, because 85 percent of B2B marketers cite lead generation as their primary challenge. If that was your answer as well, you are not alone.

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Topics: Lead Nurturing, Lead Qualification

How To Qualify Leads Before Turning Them Over To Sales [free checklist template]

August 18,2020 | BY: Scott Muff

If we asked your sales team today where their best leads come from, what would they say?

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Topics: Lead Nurturing, Lead Generation, Lead Qualification, Sales-Marketing Alignment, Templates

How To Improve & Optimize Your Lead Nurturing Strategy (infographic)

May 01,2020 | BY: Scott Muff

Lead nurturing is at the heart of inbound marketing — harnessing the efficiency of automation to generate connections with contacts and leads throughout the sales funnel. (Check out the statistics here: 10 Stats To Back Up Your Lead Nurturing Efforts.)

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Topics: Lead Nurturing

5 Things You Need To Know About Inbound Lead Nurturing Campaigns

April 28,2020 | BY: Kristin Jones

While the marketing blogs are overflowing with information about social media marketing, digital advertising, and content marketing, it can be harder to find resources that pin down the answers to questions specifically about lead nurturing — the automated series of emails used to deepen your business’s connection with the visitors who convert on your website.

With that in mind, I’ve put together the answers to five basic questions people ask about lead nurturing:

Who, what, when, why and how.

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Topics: Lead Nurturing

How To Use Our Lead Nurturing Workflow Template (free download)

February 20,2020 | BY: Kristin Jones

 

I know that lead nurturing is something a lot of marketers are trying to figure out and perfect. That’s why the #2 download from our Inbound Marketing Learning Library is our Lead Nurturing Workflow Template. (See the rest of the top 10 here.)

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Topics: Lead Nurturing, Strategy, Email, Templates

An Inside Look At Our Lead Generation Superstars

February 13,2020 | BY: Kristin Jones

In marketing, as with almost any endeavor, there is theory and there is reality. Just ask any veteran of a given profession who has recently had a conversation with a freshly-graduated newcomer full of ideas about “how it works” that come from classes and books.

Those classes and books are great, and should be very close to what happens on the ground and in the trenches, but real-world results can also be much different. Which is why it pays to take time to review your actual results and see how they compare to what you would have expected based on best practices and industry averages.

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Topics: Lead Nurturing, Lead Generation, Landing Pages, Content, Analytics

Our Top 12 Free Inbound Marketing Templates & Checklists

December 12,2019 | BY: Kristin Jones

Inbound marketing involves many different marketing tasks and elements, and sometimes it can seem overwhelming for someone new to the practice — or even veterans looking at starting a whole new program. Creating an inbound marketing program from scratch is a lot of work.

We know. We’ve done it. We’ve also developed tools along the way that we can use over and over, so we don’t feel like every new project requires recreating the wheel.

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Topics: SEO, Lead Nurturing, Lead Qualification, Templates

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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