INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Why You Lose Leads Midway Through The Funnel

December 04,2018 | BY: Kristin Jones

 

Automated lead nurturing is designed to address a very specific challenge for online marketers: most of your new leads (and perhaps even fewer than 1 in 10 website visitors) are really ready to buy when they first visit your website or convert into a lead.

Lead nurturing is designed to continue the connection with the majority of new leads who are just starting the buyer’s journey and help guide them toward a purchase decision.

Read More

Topics: Lead Nurturing

Rate Your Lead Nurturing Program (quiz)

July 10,2018 | BY: Kristin Jones

Automated lead nurturing has the potential to significantly impact the effectiveness of content marketing in developing sales. In fact, according to DemandGen, two-thirds of B2B marketers using lead nurturing saw at least a 10 percent increase in sales opportunities, with some seeing an increase of as much as 30 percent.

Read More

Topics: Lead Nurturing, Lead Qualification

10 Ways To Use Content Marketing For Landing Page Success

June 20,2018 | BY: Kristin Jones

Usually when we talk about marketing content, we are referring to a few obvious elements: blog posts, social media posts and visuals, contributed articles, or downloadable content such as reports, ebooks or templates.

Too often, we overlook how the same concepts and strategies that are winners when creating the “big picture” content should be applied to the smaller elements, including the landing pages that are gateways for those downloadable offers that convert visitors into leads.

Read More

Topics: Content, Landing Pages, Lead Nurturing

Defining Lead Status: Cool, Warm, Hot

June 05,2018 | BY: Kristin Jones

Not every lead or contact in your database has the same potential or needs the same things. They shouldn’t all get the same emails or see the same calls-to-action on your blog posts.

Read More

Topics: Lead Nurturing, Lead Qualification

19 Ideas For Emails: Lead Nurturing & More

May 09,2018 | BY: Kristin Jones

While it can be tempting to draw a distinct line between “email marketing” (often used strictly as an outbound tactic) and “inbound marketing,” in reality, email is an essential element in inbound marketing strategies as the vehicle for automated lead nurturing.

Carefully crafting each email in a lead nurturing workflow means providing your contacts with value that brings them back to your website and moves them further through the sales funnel. (Check out our Lead Nurturing Toolkit, including a Nurturing Workflow Template, for more details.)

Read More

Topics: Email, Lead Nurturing

Lead Nurturing Emails: Personalize, Customize, Guide

April 24,2018 | BY: Kristin Jones

Automated lead nurturing emails are an essential element in inbound marketing, providing the continuing connection after a visitor converts into a lead on your website.

By emphasizing three primary tactics when writing your lead nurturing workflow emails, you can capitalize on the benefits these emails have over random mass mailings — namely a 4-10 times higher response rate.

Read More

Topics: Lead Nurturing, emails, Marketing Automaton

Lead Nurturing: Warm Up Cold Leads

March 08,2018 | BY: Kristin Jones

If you’ve been using inbound marketing and automated lead nurturing for a while, chances are your list of contacts includes a number of leads who downloaded one piece of content, but then went dark.

Read More

Topics: Lead Nurturing, Lead Qualification, Email

Plan Content Creation With Lead Nurturing In Mind

February 27,2018 | BY: Kristin Jones

What process does your marketing team use to plan out content for upcoming campaigns?

Read More

Topics: Content Creation, Nurture Leads, Lead Nurturing

10 Reasons You Should Use Lead Nurturing [infographic]

February 23,2018 | BY: Kristin Jones

Sometimes, the numbers speak for themselves. When 70 percent of marketers all agree on one top priority, it must be important. Converting leads into customers. (See the most recent State of Inbound Report.)

Read More

Topics: Lead Nurturing

5 Best Practices For Lead Nurturing Workflows

February 22,2018 | BY: Kristin Jones

 

Lead nurturing, powered by marketing automation, is a powerful tool in the digital and content marketing arsenal, with the potential to create and strengthen connections between your brand and leads captured online through content and other offers.

Read More

Topics: Lead Nurturing

0 Comments

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

Connect with Kristin

Subscribe to the Inbound Accelerator

 

landing page content template

 

comprehensive guide to designing and executing ctas