INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

JONES Content Creation Success Sample

December 12,2019 | BY: Kristin Jones

Inbound marketing involves many different marketing tasks and elements, and sometimes it can seem overwhelming for someone new to the practice — or even veterans looking at starting a whole new program. Creating an inbound marketing program from scratch is a lot of work.

We know. We’ve done it. We’ve also developed tools along the way that we can use over and over, so we don’t feel like every new project requires recreating the wheel.

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Topics: SEO, Lead Nurturing, Lead Qualification

Lead Nurturing Emails: 6 Ways To Encourage Engagement

November 05,2019 | BY: Kristin Jones

 

Some sources say that only 25 percent of new inbound marketing leads are actively looking to buy when they first enter your system; some say it is fewer than 1 in 10. That means that all your new leads really want when they first access an offer on your website is information.


And what you want is engagement and a connection, so that when they are ready to buy, you’re at the top of the list.

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Topics: Lead Nurturing, emails

3 Stats and 3 Steps That Explain Why Lead Nurturing Shortens The Sales Cycle

October 23,2019 | BY: Kristin Jones

 

What if you could move a prospect from “lead” to “customer” more quickly, shortening the sales cycle and improving your marketing efficiency? You can, by nurturing leads with an automated series of offers and emails that are targeted and relevant.

Market2Lead found that nurtured leads generally have a 23 percent shorter sales cycle. Lead nurturing combined with closed loop marketing also provides vital information back to your team that pinpoints actions leads take when they are nearing a decision. This means you don’t send leads on to the sales team until they are qualified, improving your sales closing rate as well.

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Topics: Lead Nurturing, Content

4 Reasons To Use Lead Nurturing (And 3 Free Tools To Get You Started)

September 17,2019 | BY: Kristin Jones

In B2B marketing, especially when marketing services such as technology solutions, project management, or consultation, decisions are not typically made the first time a prospect visits your website.

The decision to sign a contract with a vendor comes after much research and consideration in a buying cycle that can often take weeks or months — sometimes even longer. That means that pushing every contact or lead you get straight to sales is a waste of time (both for your sales team and for the contact, who may have just been starting the research process — after all, 8 in 10 business buyers do research before contacting a vendor).

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Topics: Lead Nurturing

5 Steps To Automated Lead Nurturing

February 12,2019 | BY: Kristin Jones

 

Automated lead nurturing is a key marketing tool that provides you with the ability to develop and maintain connections with prospects and leads without going directly to the labor-intensive aspects of direct contacts with sales personnel.

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Topics: Lead Nurturing, Email

10 Stats To Back Up Your Lead Nurturing Efforts (infographic)

February 08,2019 | BY: Kristin Jones

 

If your marketing team is like most, one of your key objectives is to convert leads into customers. But how?

In a world that revolves around information and connections, lead nurturing is the link that brings contacts and leads closer to that goal, with carefully timed offers of information and content.

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Topics: Lead Nurturing, Marketing Automaton

Did You Miss 2018’s Greatest Inbound Marketing Blog Hits?

January 03,2019 | BY: Kristin Jones

We strive to keep this Inbound Accelerator blog loaded with useful information, easy-to-understand infographics, and great insights into inbound marketing, public relations, and all the tactics and strategies involved in bringing those together. But when we published 2-5 posts every week, I know it isn’t always easy for readers to keep up and see every.single.post.

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Topics: SEO, Lead Nurturing, Social Media

Why You Lose Leads Midway Through The Funnel

December 04,2018 | BY: Kristin Jones

 

Automated lead nurturing is designed to address a very specific challenge for online marketers: most of your new leads (and perhaps even fewer than 1 in 10 website visitors) are really ready to buy when they first visit your website or convert into a lead.

Lead nurturing is designed to continue the connection with the majority of new leads who are just starting the buyer’s journey and help guide them toward a purchase decision.

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Topics: Lead Nurturing

Rate Your Lead Nurturing Program (quiz)

July 10,2018 | BY: Kristin Jones

Automated lead nurturing has the potential to significantly impact the effectiveness of content marketing in developing sales. In fact, according to DemandGen, two-thirds of B2B marketers using lead nurturing saw at least a 10 percent increase in sales opportunities, with some seeing an increase of as much as 30 percent.

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Topics: Lead Nurturing, Lead Qualification

10 Ways To Use Content Marketing For Landing Page Success

June 20,2018 | BY: Kristin Jones

Usually when we talk about marketing content, we are referring to a few obvious elements: blog posts, social media posts and visuals, contributed articles, or downloadable content such as reports, ebooks or templates.

Too often, we overlook how the same concepts and strategies that are winners when creating the “big picture” content should be applied to the smaller elements, including the landing pages that are gateways for those downloadable offers that convert visitors into leads.

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Topics: Lead Nurturing, Landing Pages, Content

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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