INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Our Top 12 Free Inbound Marketing Templates & Checklists

December 12,2019 | BY: Kristin Jones

Inbound marketing involves many different marketing tasks and elements, and sometimes it can seem overwhelming for someone new to the practice — or even veterans looking at starting a whole new program. Creating an inbound marketing program from scratch is a lot of work.

We know. We’ve done it. We’ve also developed tools along the way that we can use over and over, so we don’t feel like every new project requires recreating the wheel.

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Topics: SEO, Lead Nurturing, Lead Qualification

5 Ways Lead Qualification Can Improve Sales Conversion Rates

September 05,2019 | BY: Kristin Jones

In most B2B marketing, the road from first contact to a sale is a long one. It takes time for a prospect to develop trust, and many B2B purchase decision makers begin researching options long before they will be choosing a solution. So why would you want to send every contact immediately to the sales department?

You wouldn’t. And hopefully you aren’t. Hopefully, you are implementing lead nurturing to deepen a connection with leads through automated emails and watching for triggers that indicate a lead is moving down the sales funnel.

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Topics: Collaboration, Personas, Lead Qualification

5 Criteria For Qualifying B2B Leads

September 25,2018 | BY: Kristin Jones

Closing B2B sales can require a large investment of resources — time and money. If your business wants to get the most return on that investment, it doesn’t make sense to ignore the ways marketing can set sales up for success.

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Topics: Collaboration, Lead Qualification

Rate Your Lead Nurturing Program (quiz)

July 10,2018 | BY: Kristin Jones

Automated lead nurturing has the potential to significantly impact the effectiveness of content marketing in developing sales. In fact, according to DemandGen, two-thirds of B2B marketers using lead nurturing saw at least a 10 percent increase in sales opportunities, with some seeing an increase of as much as 30 percent.

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Topics: Lead Nurturing, Lead Qualification

Defining Lead Status: Cool, Warm, Hot

June 05,2018 | BY: Kristin Jones

Not every lead or contact in your database has the same potential or needs the same things. They shouldn’t all get the same emails or see the same calls-to-action on your blog posts.

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Topics: Lead Nurturing, Lead Qualification

Lead Nurturing: Warm Up Cold Leads

March 08,2018 | BY: Kristin Jones

If you’ve been using inbound marketing and automated lead nurturing for a while, chances are your list of contacts includes a number of leads who downloaded one piece of content, but then went dark.

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Topics: Lead Nurturing, Lead Qualification, Email

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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