INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

5 Criteria For Qualifying B2B Leads

September 25,2018 | BY: Kristin Jones

Closing B2B sales can require a large investment of resources — time and money. If your business wants to get the most return on that investment, it doesn’t make sense to ignore the ways marketing can set sales up for success.

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Topics: Lead Qualification, Collaboration

Rate Your Lead Nurturing Program (quiz)

July 10,2018 | BY: Kristin Jones

Automated lead nurturing has the potential to significantly impact the effectiveness of content marketing in developing sales. In fact, according to DemandGen, two-thirds of B2B marketers using lead nurturing saw at least a 10 percent increase in sales opportunities, with some seeing an increase of as much as 30 percent.

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Topics: Lead Nurturing, Lead Qualification

Defining Lead Status: Cool, Warm, Hot

June 05,2018 | BY: Kristin Jones

Not every lead or contact in your database has the same potential or needs the same things. They shouldn’t all get the same emails or see the same calls-to-action on your blog posts.

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Topics: Lead Nurturing, Lead Qualification

Lead Nurturing: Warm Up Cold Leads

March 08,2018 | BY: Kristin Jones

If you’ve been using inbound marketing and automated lead nurturing for a while, chances are your list of contacts includes a number of leads who downloaded one piece of content, but then went dark.

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Topics: Lead Nurturing, Lead Qualification, Email

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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