Not every lead or contact in your database has the same potential or needs the same things. They shouldn’t all get the same emails or see the same calls-to-action on your blog posts.
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If you’ve been using inbound marketing and automated lead nurturing for a while, chances are your list of contacts includes a number of leads who downloaded one piece of content, but then went dark.
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Topics: Lead Nurturing, Lead Qualification, Email
Meet Scott
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
