Not every lead or contact in your database has the same potential or needs the same things. They shouldn’t all get the same emails or see the same calls-to-action on your blog posts.
Read MoreNot every lead or contact in your database has the same potential or needs the same things. They shouldn’t all get the same emails or see the same calls-to-action on your blog posts.
Read MoreTopics: Lead Nurturing, Lead Qualification
If you’ve been using inbound marketing and automated lead nurturing for a while, chances are your list of contacts includes a number of leads who downloaded one piece of content, but then went dark.
Read MoreTopics: Lead Nurturing, Lead Qualification, Email
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott