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As fourth quarter of 2019 began, none of us could have predicted what 2020 would mean to the budget proposals and marketing strategies we were getting ready to finalize by the end of the year. And now next year’s plans are anything but certain.
Read MoreTopics: Resourcing, Agencies
Sometimes the best way to learn how to do something right is by facing the consequences of doing it all wrong.
When it comes to hiring, I’ve made mistakes. And regretted them. But, I’ve also learned from them. Those mistakes, combined with what I know now about how I like to structure the workplace, have led me to develop a few guidelines I now keep in mind whenever I am hiring.
Read MoreTopics: Resourcing, Management, Marketing Lessons
Marketing and sales are undergoing a huge transition that began at the beginning of this decade and will continue in the years to come. That means that those of us working in the field will have to change with the industry and focus on the skills of the future.
Read MoreTopics: Statistics, Resourcing, Content Marketing
I’m a small business owner, so I understand the challenges. And I know that one of the key challenges small business owners run up against is finding the time to handle marketing, including digital marketing, amongst all of the other tasks that demand time—employee management and hiring, cash flow, strategy, customer service, and, depending on the type of business, manufacturing, sales, and more.
Read MoreTopics: Analyze, Resourcing
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
