INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Why Budget-Friendly Boutique Agencies Make Sense Now (And Always)

September 22,2020 | BY: Kristin Jones

As fourth quarter of 2019 began, none of us could have predicted what 2020 would mean to the budget proposals and marketing strategies we were getting ready to finalize by the end of the year. And now next year’s plans are anything but certain.

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Topics: Resourcing, Agencies

Lessons From 15 Years: How To Hire The Right People & Work With The Right Clients

August 01,2019 | BY: Kristin Jones

Sometimes the best way to learn how to do something right is by facing the consequences of doing it all wrong.

When it comes to hiring, I’ve made mistakes. And regretted them. But, I’ve also learned from them. Those mistakes, combined with what I know now about how I like to structure the workplace, have led me to develop a few guidelines I now keep in mind whenever I am hiring.

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Topics: Resourcing, Management, Marketing Lessons

3 Skills Your Content Marketing Team Will Need in 2018

November 28,2017 | BY: Kristin Jones

Marketing and sales are undergoing a huge transition that began at the beginning of this decade and will continue in the years to come. That means that those of us working in the field will have to change with the industry and focus on the skills of the future.

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Topics: Statistics, Resourcing, Content Marketing

What Small Business Digital Marketing Looks Like [infographic]

November 03,2017 | BY: Kristin Jones

I’m a small business owner, so I understand the challenges. And I know that one of the key challenges small business owners run up against is finding the time to handle marketing, including digital marketing, amongst all of the other tasks that demand time—employee management and hiring, cash flow, strategy, customer service, and, depending on the type of business, manufacturing, sales, and more.

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Topics: Analyze, Resourcing

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